Avarda launches new customized age validation for e-com giant Snuslageret.no!

Age validation is absolutely critical when selling goods with age restrictions, such as medicin, alcohol, tobacco, and energy drinks. Avarda has now developed a new service to assist online retailers meeting the highest standards for age validation.

The solution has been developed in close collaboration with the parent company of Snuslageret.no, Snushjem AS, which is part of the world's largest retailer of Snus and Nicotine pouches, Haypp Group.

"We are proud to have the opportunity to collaborate with Avarda and tailor an age validation solution for the Norwegian market. Using Avarda's innovative solution together with digital bank ID, we ensure the age of 100% of purchases at the time of purchase, preventing any underage individual from accessing our products. Every year, we conduct over 900,000 age validations and reject attempts by minors to make purchases over 3,000 times annually. This makes online age validation much safer than the traditional physical store, where age validation is unfortunately too often inadequate today."

Markus Lindblad – Head of External Affairs at Haypp Group.

The solution also enables Avarda to establish new partnerships more extensively with merchants who sell different product categories with varying age validation requirements in the same delivery, such as grocery stores where beer, tobacco, medicine, and energy drinks are delivered together.

"We are thrilled to have collaborated with Haypp in developing this innovative solution. Looking ahead, we are eager to extend its benefits to a wider audience, offering a robust and efficient age validation process to the e-commerce industry. This marks a significant step forward in ensuring a secure and compliant online shopping experience for all."

Kajsa Hermansson – Head of Product at Avarda.

About Haypp Group

The Haypp Group spearheads the global transformation from smoking to healthier product alternatives. With origins in Scandinavia, extensive experience from pioneering markets in smoke-free alternatives, and being a leader in the e-commerce sector, Haypp Group is taking the vision of inspiring healthier enjoyment for millions to a global scale. With eleven e-commerce brands, the Haypp Group is present in seven countries, where we served more than 790,000 active consumers in 2022.