Avarda Launches PayFrame™ - Revolutionizing Invoice Payments for Merchants and Consumers

Avarda is proud to introduce PayFrame™, an innovative payment solution designed to revolutionize how consumers pay their invoices directly via merchant channels. This game-changing product empowers retailers to enhance customer loyalty and increase revenue by integrating invoice payments into their channels. The first merchant to integrate the solution is Bubbleroom, which now allows its customers to pay invoices directly through its own channels.

Why PayFrame?
At Avarda, we recognize that Time Spent with Brand (TSWB) is a crucial factor in driving customer retention and boosting sales. PayFrame™ is designed to maximize TSWB by allowing customers to manage and pay all their Buy Now, Pay Later (BNPL)-related invoices directly via merchant channels. This experience keeps customers engaged, enhances convenience, and strengthens brand connection.

Benefits for Merchants:
With PayFrame™, consumers are never referred to a third-party environment when reviewing purchases or making payments. Merchants have full control over where PayFrame™ is available and can integrate it easily into My Pages, mobile apps, or other digital touchpoints.

Key Benefits:
✔ Drive consumers back to merchant channels with an improved user experience
✔ Increase sales and profitability through enhanced customer retention
✔ Promote the latest offers directly within the payment process

How PayFrame™ Works:
PayFrame leverages iframe technology, ensuring minimal technical requirements for merchants while offering maximum flexibility in design and branding. Merchants can customize the interface to reflect their unique brand identity, incorporating marketing offers and promotions seamlessly into the payment process.

What value does it bring?
For Merchants:
✔ Increase sales and profitability through returning customers
✔ Gain full control over the customer journey
✔ Easily enable customers to pay invoices with an enhanced UX/UI

For Consumers:
✔ Seamless UX/UI directly via merchant channels
✔ Single point of contact for managing invoices
✔ Personalized offers and promotions integrated into the payment process

“PayFrame represents a major step forward in payment innovation. By embedding invoice payments directly into merchant channels, we enhance the post-purchase experience and provide retailers with a powerful tool to drive engagement and loyalty while making it easier than ever for the consumer to settle their invoice. This is a game-changer, especially for retailers with limited tech resources - offering them a full white label solution with one simple integration.” Kajsa Hermansson, Chief Product Officer, Avarda

“With PayFrame, we are redefining how customers interact with BNPL payments. By making it easier and more intuitive to settle invoices within the merchant’s ecosystem, we help businesses increase retention and maximize sales. Our goal is to create solutions that bring loyalty through payments, and this new product is a true testament to that.” says Wilhelm Hyltén-Cavallius, Chief Commercial Officer, Avarda.

Discover the Future of Invoice Payments with PayFrame. Visit www.avarda.com to learn more.

For media enquiries: pr@avarda.com

About Avarda:
Avarda is a leading payment solution provider in the Nordic region, offering complete checkout solutions designed to maximize conversion and repurchase rates. Through white label payments, Avarda enables retailers to own the entire customer journey, creating fully branded checkout and post-purchase experiences that strengthen brand identity and build customer loyalty through payments. Avarda’s customizable solutions integrate seamlessly with business operations, helping merchants drive long-term growth.