“Loyalty made easy” - Avarda Launches MemberConnect™

Avarda proudly introduces MemberConnect™, a groundbreaking solution that simplifies loyalty program sign-ups by enabling a one-click membership registration at checkout and during the entire post-purchase flow, including the newly launched solution PayFrame™. With this “first-of-its-kind" post-purchase integration, merchants gain new opportunities to engage customers, increase retention, and drive long-term value.

How Does It Work?
MemberConnect™ is an API-based solution that requires minimal development. Avarda connects directly to the merchant’s loyalty platform, such as Voyado, instantly enrolling consumers into loyalty programs without barriers. This ensures a great experience for both merchants and consumers, enhancing brand engagement at multiple touch points.

Value for Merchants & Consumers
For Merchants:
✔ Collect first-party data from consumers
✔ Increase customer lifetime value
✔ Improve conversion rates

For Consumers:
✔ Faster and more convenient loyalty program enrollment
✔ Personalized offers and rewards
✔ Access to exclusive benefits and promotions

Why Has Avarda Invested in This Service?
“At Avarda, we believe that loyalty is key to drive long-term customer engagement and sales. With MemberConnect™, we provide retailers with an effortless way to grow their loyalty programs—not only at checkout but also in the post-purchase phase, where engagement opportunities often are lost. By integrating this directly into our white-label offering, we empower merchants to strengthen their customer relationships, increase revenue, and turn one-time buyers into loyal customers,” says Wilhelm Hyltén-Cavallius, Chief Commercial Officer at Avarda.

The First Loyalty Integration for Post-Purchase
Avarda is the first payment provider to offer loyalty program enrollment as part of both the checkout and post-purchase flow, including the newly launched solution PayFrame™. This allows merchants to capture customer interest even after the initial purchase, leveraging post-purchase interactions to drive sign-ups and strengthen brand loyalty.

Partnership with Voyado
In its first release, MemberConnect™ integrates with Voyado, a leading loyalty and CRM platform. This allows merchants using Voyado to activate MemberConnect™ effortlessly. Additional integrations with other loyalty providers will be introduced over time.

Discover how MemberConnect™ can transform your loyalty strategy. Visit www.avarda.com to learn more.

For media inquiries, contact: pr@avarda.com

About Avarda
Avarda is a leading payment solution provider in the Northern European region offering complete checkout solutions designed to maximize conversion and repurchase rates. Through white-label payments, Avarda enables retailers to own the entire customer journey, creating fully branded checkout and post-purchase experiences that strengthen brand identity and build customer loyalty through payments. Avarda’s customizable solutions integrate smoothly with business operations, helping merchants drive long-term growth.