Avy passes 60,000 homes in Finland: “The Finnish market has understood it”

SaaS company Avy continues to grow in Finland, where its platform now reaches more than 60,000 homes. The growth follows a shift in how Finnish property companies build technology: instead of replacing whole systems, they add specialised, agentic AI layers on top of the ones they already have. To meet that demand, Avy has appointed Jussi Sipola as Sales Manager, Finland.

The Finnish property industry is in a period of change. Legacy systems are being questioned, while residents expect the same digital service they get from their bank or insurer. At the same time, property companies are increasingly willing to combine several specialised solutions rather than commit to one system that has to do everything.

On that last point, Finland has moved further than most markets — something Avy’s new Sales Manager noticed within weeks of joining.

“The Finnish market has understood it. Here the discussion is rarely about whether to replace the whole system — it’s about which layer to add next and what it should do. That makes the conversation about AI a much shorter one in Finland than in many other markets,” says Jussi Sipola.

A layer on top, not a replacement

Rather than replacing the property management system, the alternative is to add specialised solutions to the technology landscape already in place. Tenant support, communication and insights can then be handled faster and with higher quality, while the workload on the property management organisation goes down.

In practice, it means a property company no longer has to buy one system that does everything — and a legacy system no longer has to be everything. That does not make the choice trivial. A layer inherits the quality of what it sits on.

“The layer is only as good as what sits underneath it. If the data in the underlying system is thin or hard to reach, no AI on top will fix that — it will just surface the problem faster. The Finnish companies that get the most out of this are the ones that decided early what the layer should own and what it should leave alone,” says Sipola.

Strengthening the local presence

Over the past year Avy has welcomed several new customers in Finland while expanding its offering within Tenant Management with AI-driven case management and tenant support. Avy’s Tenant Management Platform is built for exactly this model: Avy attaches and can boost any system with new AI capabilities.

Sipola brings extensive experience in sales, account management and business development in Finland and internationally. In his previous role he was responsible for several hundred public-sector customers in Finland — experience that is particularly relevant as Avy sees opportunities among both privately and publicly owned property companies.

“Finland is an important growth market for us, and what makes it interesting is that the market has already drawn its own conclusion: keep the systems that work, and add intelligence on top. That is precisely what Avy is built to do,” says Joacim Gustafsson, CEO of Avy.