Swedish creativity meets business transformation: Berghs launches a new initiative with Epicenter in Amsterdam

Berghs School of Communication brings its Capability Acceleration offering to Amsterdam in collaboration with Epicenter, combining Berghs’ expertise in creativity, AI and organisational development with Epicenter’s business community, network and facilities at Piet Heinkade 99. The aim is to help companies create measurable business value while developing practical capabilities within their teams.

When technology evolves faster than organisations can adapt, the ability to act becomes a crucial competitive advantage. AI is transforming workflows and business models, while customer expectations continue to shift and uncertainty grows.

Capability Acceleration consists of two formats: AI Value Mapping and AI Success Cases. Together, they help companies identify opportunities and develop practical capabilities to use AI, lead change and navigate complex, interconnected challenges. The collaboration may also expand to include additional offerings based on future needs.

“Knowledge of AI tools and access to them are growing rapidly. But the bigger question is how we need to think and work differently to create real value. Together with Epicenter, we give companies the space to test solutions and build new capabilities,” says Camilla Wallander, CEO of Berghs School of Communication.

AI Success Cases is a 12-week programme in which teams tackle real challenges within their own organisations, turning opportunities into measurable business value. Berghs’ process is led by experienced practitioners who have built businesses, brands, services and products themselves.

“Amsterdam is an international hub. We want to create value by working closely with real business challenges, creating an environment where people can question what they think they know, imagine alternatives and build a way forward,” says Adam Springfeldt, Program Director for Berghs’ Advanced Portfolio.

The collaboration and joint initiative will be launched on 27 October at the Swedish Chamber of Commerce’s event, “The Strength of Brand Sweden”, hosted at Epicenter Amsterdam. The event explores how Swedish values can contribute to stronger brands and greater innovation.

“Berghs and Epicenter are a strong strategic match. By combining Berghs’ creativity and methodology with our space, network and community, we want to offer companies in Amsterdam something tangible that supports their development,” says Christoffer Granfelt, Co-founder of Epicenter.

About

Epicenter
Epicenter is a growth and business platform for technology and innovation, bringing together companies, entrepreneurs and innovation leaders to develop new ideas and drive change. Epicenter operates in Stockholm, Oslo and Helsinki, with Amsterdam as the latest addition to its international expansion.
Address: Blue Building, Piet Heinkade 99, Amsterdam.

Berghs School of Communication
Berghs School of Communication develops the capabilities of individuals and organisations to understand, navigate and drive change through creativity. Founded in Stockholm in 1941, Berghs is now expanding its international presence in Amsterdam, Berlin and Zurich.

AI Success Cases
A 12-week programme consisting of three phases: Identify, Build and Scale. Teams develop and test a concrete AI opportunity while building the skills needed for continued innovation.

AI Value Mapping
A two-week process combining a value-creation workshop with analysis by Berghs to identify and recommend the AI opportunity with the greatest potential.

For further information

Christoffer Granfelt, Epicenter
christoffer@epicenterstockholm.com

Camilla Wallander, CEO of Berghs School of Communication
camilla.wallander@berghs.se

Adam Springfeldt, Program Director for Berghs’ Advanced Portfolio
adam.springfeldt@berghs.se