Flor de Caña’s Zero Waste Cocktail Challenge

Flor de Caña’s ‘Zero Waste Cocktails’ initiative returns in 2022 to continue helping venues adopt meaningful sustainable practices in their everyday operations.

Flor de Caña, a Carbon Neutral and Fair Trade certified ultra-premium rum brand, is joining forces with eco-conscious bars, restaurants and consumers around the world to help reduce up to 15 tons of food waste by serving delicious cocktails made with the sustainably produced rum and ingredients derived from repurposed food scraps or leftovers from the local community.

Through the Zero Waste Cocktails initiative, now in its second year, the brand is working hand in hand with the bartending community in more than 30 countries to create unique sustainable cocktails that consumers will be able to enjoy between the months of May and July 2022 at participating venues. The initiative includes interactive and engaging social media campaigns to raise awareness on the importance of reducing food waste and invite consumers to be part of a larger cause: build a greener future together, one sustainable cocktail at a time.

“We're proud to continue in partnership with Flor de Caña on the Zero Waste Cocktails campaign which excites and engages thousands of bar staff and customers globally on an issue of huge importance”, said Juliane Caillouette-Nobel, Managing Director of the Sustainable Restaurant Association.

In Sweden, the initiative be launched together with David Kringlund and the challenge will be presented on his YouTube-channel: https://www.youtube.com/c/Davi... 

In 2021, the Zero Waste Cocktails initiative surpassed its goal of reducing 9 tons of food waste, reaching a total of 10.4 tons globally with the support of more than 400 bars and restaurants in 22 countries.

The Zero Waste Cocktails website (www.zerowastecocktails.com) includes a list of participating venues per country, videos of world-renowned bartenders sharing their original sustainable cocktail creations, practical tips to reduce food waste in daily life and information on how bars and restaurants can join this cause.

About Flor de Caña Rum

Flor de Caña is a sustainably produced ultra-premium rum that’s Carbon Neutral & Fair Trade certified. From an 1890 family estate, it’s distilled with 100% renewable energy and naturally aged in bourbon barrels without sugar or artificial ingredients. The brand was honored with the “Distillery Sustainability Award” and the “Ethical Award” during the 2021 Spirits Business Awards for its leadership in sustainable practices. www.flordecana.com

If you or your bar would like participate, please contact: Raul Nuñez Brand Ambassador, rnunez@flordecana.com, 0735422699.