How Channel Partners Can Help Customers Achieve Digital Transformation

By Robert Staples Molina

Your customers are likely focused on upgrading systems to improve the experience for their customers. However, let’s face it, transforming a business while providing uninterrupted service is a big challenge. From a customer perspective, they need to keep the lights on, the bills paid — and drive innovation at the same time.

Enter the channel. Digital transformation has created an immense opportunity for providers able to help customers accomplish their goals and demonstrate value along the way. To capture that business, discover where your customers want to go, spec out what they need to get there, then then help them merge their business capabilities with their business goals.

We typically help our customers navigate the digital transformation by first measuring their current capabilities. Seems basic, but it’s important to have a clear view into their ability to achieve successful business change. 

Read on here: http://www.channelpartnersonline.com/blogs/peertopeer/2016/07/how-channel-partners-can-help-customers-achieve-d.aspx