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PXL and Embark Studios Unite: THE FINALS’ Virtual Energy Drink Comes to Life
Linköping, Sweden 25 September - PXL, the pioneering gaming energy drink brand, is thrilled to announce a groundbreaking collaboration with Embark Studios.
For the first time, the in-game energy drink OSPUZE from the hit game THE FINALS will step out of the virtual Arena and into the real world, reimagined and released as a limited edition under the PXL brand.
“When we started PXL, we wanted to earn the gaming community’s respect one step at a time,” says Mikael Hollsten, founder of PXL. “This collaboration with Embark Studios feels like the ultimate validation of everything we stand for! We’re bringing a piece of a beloved virtual world and placing it into the hands of gamers.”
“OSPUZE was the first fake Sponsor we created for the world of THE FINALS!” says Rob Runesson, Embark Studios Co-Founder and Executive Producer of THE FINALS, a free-to-play, Dynamism FPS that takes place in a virtual gameshow of the future, “To be able to see it and taste it in the real world, working with a Swedish company, is a magical explosion of fiction meeting reality. We've been asked to create this since the early days of the game, and it's so exciting for all of us! The devs, the gamers, everyone.!”
Over the past three years, PXL has gone from an underdog to a collaborator with legendary IPs like Final Fantasy XVI and Sonic the Hedgehog. Now, with THE FINALS, PXL isn’t just a gaming drink in name, it’s become an icon woven into the fabric of gaming culture, both online and off.
Stay tuned as we roll out this special edition and invite fans to taste THE FINALS in real life.
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The pre-order opens today at www.pxlpowerup.se, with the launch scheduled for weeks 41–42 in stores and through distributors/wholesalers. Sour Core will be introduced at a recommended retail price of SEK 20 excluding deposit. If you are a wholesaler or retailer and would like to add Sour Core to your assortment, please contact order@pxlenergy.se
