Pressmeddelande -

Bona official sponsor of World Expo 2010

Bona is proud to be an official sponsor of the Swedish Pavilion at EXPO 2010 in Shanghai. The World Expo 2010, which will run between 1 May and 31 October 2010, is expected to be the biggest Expo ever with 238 participating countries. The estimated number of visitors is 70 million, of which 95% are expected to be Chinese. As an official sponsor Bona will be a supplier to the Swedish Pavilion with products for wooden floors. “This is a great opportunity for us to show Bona’s long term commitment to the Chinese market and to communicate our Lifetime Support concept that is a great carrier of Bona’s sustainability efforts” says Kerstin Lindell, President and CEO at Bona.

The theme of Expo 2010 is "Better city, better life". Three keywords for Sweden’s participation: Innovation, Sustainability, and Communication have been further developed into Sweden’s theme for Expo 2010: Sweden – Spirit of Innovation.

 - The Swedish Pavilions theme with sustainability as a key word fits very well with Bona's core values, says Kerstin Lindell. Bona has a long track record of innovations that have been developed with sustainability in mind. With our Bona System* and Lifetime Support concept we help our customers prolong the lifetime of their wooden floors.

On June, 9 Bona will invite Chinese customers, partners, architects and specifiers to a special event to the Swedish Pavilion’s VIP area were the company’s latest innovation and sustainability work will be presented.

- As a Swedish company we are proud to support the Swedish efforts to promote Sweden and the Swedish business community in China, says Pontus Forssell Area Sales Manager Bona Asia Pacific and Managing Director Bona Far East & Pacific. We are very happy to take part of this important and huge event that will give Bona a chance to reach millions of Chinese people.

Bona Lifetime Support at Expo 2010The Bona system and Lifetime support concept will be demonstrated at the Expo 2010 as Bona will sponsor the exhibition with products for wooden floors. One of Bona’s customers will supply the Swedish Pavilion with wooden floors that have been finished with Bona’s UV finish. In total 900 m2 of wooden floor will be fastened with Bona R850, a reactive adhesive that has been developed by Bona to replace the solvent-based adhesives. Bona will supply the exhibition with floor care products specially developed for wooden floors and give both technical support and education during the 6 months of the exhibition.

Bona’s products will also be part of the Finnish Pavilion, to which the leading Finnish hardwood floor producer, Karelia- Upofloor Oy is providing their 2009 Red dot award winner Saima floors.

- Karelia-Upofloor Oy’s is a longstanding partner to Bona Industrial Coating. Together we have developed a new and especially hardwearing UV finish for Saima, tells Paul Spångberg, Vice President and Director of Division Industrial Coating at Bona. The Saima floor will be installed with Bona R850 adhesive and maintained with Bona’s floor care products.

As part of Bona’s Lifetime support program Karelia Upofloor will also get on site support from the experts of Bona’s team.

- At World Expo 2010 Bona has the possibility to demonstrate the unique Bona Lifetime Support, continues Paul Spångberg. Except for the high quality UV based finishes that Bona offers parquet producers to give their wooden floor durable surface protection; we provide a range of user-friendly products for installation, renovation and maintenance of wooden floors. Everything needed to keep the floors in excellent condition over the longer term. Thanks to Bona’s worldwide presence this is our unique offer all over the world, regardless where the floor is installed.

The Swedish Pavilion
The Swedish pavilion at Expo 2010 is a temporary building that will contain the Swedish exhibition, VIP areas and other facilities. The 3,000 square meter building will be constructed on a section approximately the same size, and will be located in the European section alongside the other Nordic countries. The Swedish engineering and design company SWECO is designing the pavilion. They describe their concept as:

“Nature is close to the heart of every Swede and this makes it a natural starting point for innovation. Nature is a source of inspiration and creativity. What makes a city attractive is the networks which are created between people. An open, inviting and enriched urban room provides a good base for life energy and innovation. The pavilion will reflect the meeting between city and nature and the optimism and strength that can be created where they come together.”                                                                                                                         

 *The Bona System covers everything needed for a wooden floor throughout its lifetime be it sanding, finishing, fastening or maintaining a wooden floor.

For more information, please contact:
Pontus Forssell, Area Sales Manager Bona Asia Pacific and Managing Director Bona Far East & Pacific Pte Ltd. Phone: +65 6738 5580. Mobile: +65 9172 3387.
Paul Spångberg, Vice President Director Division Industrial Coating

Phone:+46 40 38 73 03. Mobile:+46 736 55 73 03.
Lars Olle Andersson, Senior Vice President Sales and Marketing Europe and Asia Pacific.
Phone: + 46 40 387378. Mobile: +46 736 557378 


  • om bona

Bona AB is a family owned company established in 1919. The headquarter is situated in Malmö, Sweden. Bona’s business concept is to provide products for installation, maintenance and renovation of wooden floors throughout its life span. Bona is the market leader in finishes and surface treatment with global sales and 19 subsidiaries. The group employs some 500 people world wide and the turnover in 2009 was app. SEK 1,2 billion or 119 million Euros.


Maria Galvin

Presskontakt Corporate Communications Director Kommunikation, PR och marknad 040-38 73 12