Boulebar Celebrates Record-Breaking 2024: Global Expansion Fuels Success Amidst Domestic Challenges

Boulebar Group has announced a record-breaking financial year for 2024, achieving a total revenue of SEK 257 million, a leap of SEK 22 million over the previous year. This milestone marks the first time the company has surpassed the quarter-billion SEK mark, driven by explosive growth in the UK and continued strong performance in Denmark, despite a challenging Swedish market.

The company's success is largely attributed to the exceptional performance of its London locations. Boulebar South Bank's continued popularity, coupled with the highly successful launch of its second London venue in Spitalfields, has cemented the brand's appeal in the UK.

"Our London expansion has been a phenomenal success," says Henrik Kruse, Founder and CEO of Boulebar Group. "The UK team's passion and dedication have been instrumental in introducing the joy of pétanque and the unique Boulebar experience to a new audience. Reaching this revenue milestone is a testament to the hard work and dedication of our entire team."

International Flair, Domestic Hurdles
While celebrating international triumphs, Boulebar acknowledges the persistent challenges within the Swedish market. Skyrocketing operational costs, particularly in rent, staffing, and raw materials, are significantly impacting the company's development.

"The exorbitant rent prices in Sweden are a major concern," Kruse explains. "We urge Swedish property owners to consider the long-term sustainability of the hospitality sector as leases come up for renewal. The current cost structure is simply unsustainable for many, and we anticipate widespread renegotiations in the coming months."

The Enduring Appeal of Boulebar
Despite the domestic hurdles, Boulebar remains optimistic, underscoring the universal appeal of its unique concept.

"The overwhelming positive response we've received globally confirms that Boulebar offers an unparalleled experience," Kruse concludes. "Boule pétanque's inclusivity and the vibrant atmosphere we create are truly special. We're excited to continue sharing the joy of Boulebar with the world."