Bulls Licensing AB launch new look and feel at Brand Licensing 2014 – Booth D086

Bulls Licensing AB has more than 80 years of licensing experience in brands, publishing, characters, music and CSR. This year, Bulls Licensing will be launching an exciting new look and feel at BLE 2014, Booth D086.

Headquartered in Stockholm, Bulls Licensing now has offices in Scandinavia, Germany, Poland, Ukraine and Estonia. We also work with sub-agents in markets in the UK, France, Japan and Korea.

Our established licensee network currently incorporates some 500 companies and brands.

Highlights in 2014

Bulls Licensing represents Epic Rights in Scandinavia

Epic Rights unrivalled portfolio of music brands includes iconic names such as KISS, John Lennon, Aerosmith, Bag One and Woodstock

Epic Rights has signed a number of international licensing agents to represent its roster of clients across the globe. Bulls Licensing will cover opportunities in Scandinavia.

Bulls Licensing represents Downton Abbey in the Nordic region, the Baltic countries and Russia

“Downton Abbey is one of the biggest TV sensations of the last decade, and we see great licensing potential for it in our territories. TV ratings show a large following for the series in the Nordic countries, and we have already been approached by several companies regarding licensing collaborations targeting the fan market. Among the licensing categories being discussed are home & garden, beauty, fashion, food and beverages. We are very excited with the fan response to the upcoming Downton Abbey products,” says Anna Lawrence, Brand Director at Bulls Licensing.

Bulls Licensing represents British Motor Heritage in the Nordic countries

Classic British cars like MG, Austin, Morris and Rover have been advertised and sold with striking artwork since the 1950s. The beautiful retro designs are now available for merchandising. Bulls Licensing has picked up these classic brands via its representation of Licensing Management International and British Motor Heritage.

Success stories – deals brokered by Bulls Licensing in 2014

CASE– KappAhl in an affair with Fifty Shades of Grey

In a unique collaboration with Bulls Licensing and the author of the successful Fifty Shades of Grey trilogy, KappAhl has designed a glamorous lingerie collection that exudes style and sensuality. The collection is full of references to the book, and the initiated reader will see clues to the book’s characters, Christian Grey and Anastasia. The collection was an instant sell-out.

“It has been incredibly exciting and interesting to be involved in the process, from the production of the concept through the design to the final collection. I have been deeply involved at all stages, and my thoughts and suggestions are clearly visible in the collection’s garments,” says E L James author of Fifty Shades of Grey.

CASE – The Moomins – Tove Jansson 100 years old in 2014

This year, the famous author and artist, Tove Jansson, would have turned 100. The anniversary will be commemorated by a number of licensees in the launch of a unique Moomin jubilee collection to benefit UNICEF in their work of promoting children’s learning and writing around the world.

“We have already reached our project goal. To date, over 700,000 euros in donations have been made to UNICEF. This has been a great opportunity for us to practice corporate social responsibility through a licensing product,” says Gustav Melin.

For more information and meeting requests, please contact:

Margareta Steinsvik – Vice President – margareta@bulls.se

Gustav Melin – Head of Global Licensing gustav@bulls.se

Twitter: @bullslicensing

Facebook: www.facebook.com/bullslicensing

Instagram: bullslicensing