Swedish e-commerce platform ready to conquer the international fashion and lifestyle market.

Stockholm based startup, Centra, is a powerful fashion geared e-commerce software that has had a great year so far. The company has shown an MRR of over 50% so far in 2018 and have an aggressive strategy for growth as they look to enter new, international markets in the near future.

The company was founded by serial entrepreneurs Piotr Zaleski and Frans Rosen, who once were in the fashion business themselves, running high-fashion jeans brand, Julian Red. On the way home from a trade show, they were discussing moving the brand online, but realized there were no platforms that served the needs of fashion buyers and brands. Right there and then, they made a pact to create the most powerful e-commerce platform for fashion and high-touch brands on the market. And Centra was officially born.

Despite zero marketing efforts, Centra already has clients like Nudie, Lexington, Hope and Our Legacy, amongst more than 100 other fashion and lifestyle brands that are using their software as the backbone of their digital e-commerce. The platform offers a headless all-in-one e-commerce platform for both wholesale/B2B and D2C, allowing endless possibilities for design, integrations and global scalability. Now,they look to scale up and have made some key recruitments for marketing, sales, and support to meet the increased demand.

Martin Jensen was appointed as new CEO at the end of 2017 and has big plans for the future of the company:

- We are now ready to expand and enter new international markets. Our main focus moving forward is rapid growth. Our MRR has improved with over 50% so far in 2018 and we look to beat that number by a lot during 2019. Ultimately our goal is to become the go-to e-commerce software for brands within the global fashion and lifestyle industry. Says Martin Jensen, CEO at Centra.

Diversifying from other e-commerce platforms, Centra is geared towards brands in fashion and lifestyle, where they are one of a few competitors that are driving the market forward. And as the fashion and lifestyle retail industry is facing some major challenges when the market becomes more digital, Centra has a great opportunity to capture a big piece of the market.

 - The fashion and retail industry is experiencing a crucial shift towards digital. How well brands make this shift will determine whether they survive or not. Centra has a proven track record of successfully helping brands through this transition. We’ve also been very responsive to our clients when building the product which has created the ultimate e-commerce platform for brands within fashion and lifestyle. Now we look forward to successfully growing together with our current and future clients. Martin Jensen continues.