Three Marketing Trends to look out for in 2017

Due to the large number of startups that attend C2C, we thought it'd be helpful to give you a few pointers on marketing trends for 2017.

One of the most difficult parts of building a scalable business when you’re a startup is knowing how to properly execute a marketing strategy. Keeping up with marketing trends is a full time job in itself. The ability to gain traction early on is often the deciding factor on whether or not a startup will stay afloat.

As 2017 approaches, it’s time to get ahead of the game. Below are a few marketing trends that all startups should be staying on top of during 2017:

1. Video Marketing: The use of smartphones continues to influence the way we market. While this may not be a new trend this is one trend that continues to grow rapidly and one you surely cannot ignore. A one minute branding video can have more influence than an entire webpage filled with content. You are able to convey more information in a shorter period of time through video marketing. If you don’t have the budget to have a video professionally made, there are many online tools to help you create a video yourself for a small fee or free of charge.

1. Snapchat: If you aren’t using Snapchat as a marketing tool already, it’s time to take a second look. Snapchat focuses on a different communication style known as “in the moment marketing” if we want to go ahead and put a label on in. Snapchat has evolved at a rapid pace and continues to improve its technology to make it that much more appealing to businesses for marketing usage. Besides the traditional uses of Snap, it seems they are diving into other projects that will be attractive from a marketing perspective. Word on the street is that Snap is looking into producing “real world glasses” that will enable users to capture visual information in real time. Keep your eyes on this innovative company to see what 2017 has in store.

1. Augmented Reality: Who would have thought Pokemon Go would have taken off the way it did? Something that was very 90’s all of a sudden became very 2016. After seeing the swift success of this app, it quickly grabbed the attention of the business world. The hype of Pokemon Go has slowly gone down but this without a doubt gave the world a taste of the potential AR (augmented reality) has on the market.. The earning potential is enormous. Pokemon Go at one point was making $10million a day. Many brands will now shift their focus on AR ads, games and will try to capitalize on current AR applications. It will be interesting to see what the world of AR will present in 2017.

As you can see, this is looking like a very “futuristic” year ahead. Don’t let these new trends overwhelm you. Do your research and see what works for your industry. Start 2017 with a boom to get ahead of your competition!

By: Ariel Kramer