Merkle Becomes Official Reseller and Strategic Partner of Amplitude in Northern Europe

Press Release
Stockholm, 2 September 2025

Merkle Becomes Official Reseller and Strategic Partner of Amplitude in Northern Europe

Merkle Sweden AB, a dentsu company, and a leading player in digital analytics and customer experience, has signed a reseller agreement with Amplitude Inc. (Nasdaq: AMPL), the leading digital analytics platform. This partnership means Merkle is now an authorized reseller of Amplitude’s platform in Sweden, Denmark, Norway, Finland, and the Netherlands.

“We are proud to offer our customers a world-leading solution for digital growth. Amplitude’s platform not only helps teams understand their customers, it empowers them to improve their digital product experiences. This is a powerful complement to our offering,” says Jens Rundkvist, Managing Director of Merkle Sweden AB.

The partnership means Merkle will offer both licenses and services related to Amplitude, including implementation, training, and strategic consulting.

"As demand for digital analytics continues to grow, organizations are looking for the right solutions to understand and optimize their customer journeys. Amplitude is proud to meet this need, and partnering with Merkle Sweden, a trusted leader in customer experience transformation, will help us reach even more businesses in the Nordics," said Peter Kuo, VP of Partnerships at Amplitude. "Together, we’ll make it easier for businesses to use data to better understand their customers and create experiences that drive lasting growth."

To celebrate the launch, Merkle is planning a free breakfast seminar in Stockholm on October 1st, where representatives from Amplitude will also participate. To receive an invite to the event, contact event.sweden@merkle.com.

Why Amplitude?

Amplitude is the most comprehensive digital analytics platform on the market, including Product and Marketing Analytics, Session Replay, Feature and Web Experimentation, Activation, and Guides and Surveys. Product, marketing, and data teams rely on Amplitude to capture data they can trust, uncover clear insights about customer behavior, and take faster action to optimize the entire digital customer journey. Here are some of Amplitude’s most appreciated strengths:

• AI-native capabilities – The platform uses machine learning to predict churn, identify growth opportunities, and automate analysis. Its AI Agents will be generally available this fall.
• Powerful tools for customer activation, retention, and monetization– Measure which features and behaviors drive repeat usage and conversion.
• Industry leader – Amplitude is ranked as a “Leader” and "Customer Favorite" in the Forrester Wave™ for Digital Analytics Solutions, Q3 2025.

For more information:
Lars Johansson, Commercial Director, Merkle
📧 lars.johansson@merkle.com
📞 08-790 55 00

Merkle Sweden AB is already the largest reseller and partner for Google Analytics in the Nordics. The company has been a pioneer in digital analytics since 2010 under the name Outfox.

Merkle is a global leader in data-driven customer experience management (CXM), and we help the world's best brands deliver unique, personalized customer experiences across channels and devices. We provide expertise in digital analytics, customer experience strategy and consulting, user experience design, CRM, data management, commerce, content management systems (CMS), adtech and martech. Merkle is a dentsu company.

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.