Pressmeddelande -
Didriksons to feature at Galeries Lafayette
This autumn, Didriksons will be showcased at the iconic department store Galeries Lafayette. A curated selection of the brand’s collection will be introduced to an international audience.
Didriksons will be part of a carefully curated mix of international brands highlighted within the department store’s conceptual spaces. This presence offers the opportunity to connect not only with the French audience but also with visitors from around the world.
– Galeries Lafayette is a historic and cultural landmark for fashion and design. Being present here gives us an important opportunity to connect with a global audience and share what Didriksons represents, says Julia Kalholm, Chief Brand Officer at Didriksons.
For over a century, Didriksons has created garments for a life outside. With this presence in France, the brand takes another step onto the international stage.
For further information, please contact:
Petra Sabo
Chief Commercial Officer, Didriksons
Ämnen
Kategorier
Regioner
Didriksons grundades 1913 i Grundsund av Julius och Hanna Didrikson, med visionen att hålla västkustens fiskare torra och varma. Över ett sekel senare är bolaget ett av Skandinaviens ledande varumärken inom jackor. Didriksons säljs i 25 länder med egen e-handel på 19 marknader. Bolaget ägs av Adelis Equity och har huvudkontor i textilstaden Borås.