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LBi introduces learning initiative for clients and staff

Agency taps Hyper Island to explore collaboration during Master Class

London, New York, Denmark, Sweden, August 2011 — LBi, the global marketing and technology agency, has announced today it will embark on a learning initiative in collaboration with a selection of its big-brand clients and their roster agencies to develop the group's ideas around digital innovation and organisational change.

LBi has long believed in blending insight, creativity, media and technical expertise to produce the best and most innovative work possible. This approach lies at the heart of the agency’s strategic partnerships with clients such as Coca-Cola, SAB Miller, Sony Ericsson and Compare the Market.

LBi has enlisted Hyper Island - the world leader in the field of education for interactive communication, change management and leadership through collaboration - to host an intensive three-day Master Class in Karlskrona, Sweden , which will be attended by a blended team of clients, roster agencies and LBi staff.  During the Master Class, taking place between 30th September and 2nd October, LBi will explore and experiment with its approach to blending and collaboration.

Later this year, LBi will share the outcomes of the experience with the wider marketing and advertising community via a series of articles, seminars and workshops.

"We believe this initiative comes at a crucial time as CMOs are being asked to stretch themselves into new uncomfortable territory, " said Chris Clarke, Chief Creative Officer of LBi.  "Marketing no longer stands alone, but sits at the intersection of product, technology and communication. This means our clients and their agencies desperately need new ways of working."

“It's all about the people. Media and communication technologies have converged, and the industry needs talent that is collaborative, unbound by disciplines, and able to thrive in a rapidly changing environment," said Christina Andersson, Director of Short Term Courses for Hyper Island. "Hyper Island has worked with various organizations since 1995 to develop more creative and efficient coworker teams and more profitable workplaces, and we are proud to be part of this journey for LBi."

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Om LBi Sverige:

LBi är en global byrå för digital marknadsföring, den största fullservicebyrån i sitt slag i Europa. Med fler än 1 800experter på våra kontor världen över är LBi också en av världens största byråer. I Sverige har LBi kontor i Göteborg,Stockholm (Syrup) och Malmö. Bland våra kunder finns Volvo Cars, Volvo Trucks, Gina Tricot, Nobel Biocare,Ascom, Internationella Röda Korset, ESAB med flera. Läs vidare på lbisweden.com

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