Press release -
Easyfairs Nordic strengthens market position with acquisition of stand building business from Workman Event at Kistamässan
Easyfairs Nordic, part of Easyfairs Group - the world’s largest privately owned exhibition organiser, announces the acquisition of the stand building business at Kistamässan from Workman Event. This strategic move is aimed at strengthening Easyfairs Nordic's presence in the market and expanding its capabilities in providing comprehensive event solutions.
Workman Event will continue to play a pivotal role as a strategic partner and supplier to Easyfairs Nordic, ensuring a seamless transition and sustained collaboration.
The newly established company, operating at Kistamässan, will be named Kista Mäss-service, reflecting Easyfairs Nordic's commitment to maintaining and enhancing the quality of services provided to exhibitors and guests at the venue.
“This acquisition is a great development both for Easyfairs and Workman Event, which has been running operations as a partner and subcontractor at Kistamässan for many years professionally and with a commitment to quality that aligns with Easyfairs’ values. We are delighted to welcome its existing stand building team into the company and look forward to continuing to work with them on providing an excellent service in the years to come,” comments Henrik Johansson, CEO of Easyfairs Nordic.
He continues: “Bringing the stand building business fully into Easyfairs’ management enables us to offer a more comprehensive and integrated event experience across the entire value chain, strengthen our market position and reinforce our commitment to delivering top quality services to our clients. It also allows us to focus further on our already significant ESG commitment by providing a comprehensive end-to-end view of the complete event organisation process within Kistamässan and implement processes focused on making large strides in our ESG measures.”
For exhibitors and guests attending events at Kistamässan, it will be business as usual. The transition will be seamless, and Kista Mäss-service will continue to provide the same high-quality services that Easyfairs clients have come to expect.
Johansson concludes: “We look forward to the continued collaboration with Workman Event as a strategic partner and supplier, and we are confident that this acquisition will contribute to the overall success and growth of Easyfairs Nordic.”
For further information, please contact:
Sofie Dagnelid
Head of MIT
Marketing, Intelligence, Technology
Easyfairs Nordic
sofie.dagnelid@easyfairs.com
About Workman Event:
Workman Events is a complete supplier within trade shows, events & interior production for retail and public environments. For more information, www.workman.se/en
Hansi Sundström, CEO Workman Event
hansi.sundstrom@workman.se
About Kista Mäss-service
Kista Mäss-service, the new company resulting from the acquisition, will continue to provide stand building services at Kistamässan, ensuring a seamless experience for exhibitors and guests.
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About Easyfairs:
Easyfairs organises and hosts events, bringing communities together to visit the future.
We currently organise 110 market-leading event titles in 12 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).
We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year.
The Easyfairs Group employs 800 highly committed talents, deploys the best marketing and technology tools and develops brands with a strong appeal to our stakeholder communities.
For the fifth year running, Deloitte conferred “Best Managed Company” status on Easyfairs in 2023.
Easyfairs is ranked 11 of the world’s top exhibition organisers, according to the STAX annual ranking. Visit the future with Easyfairs and find out more on www.easyfairs.com
