Christina Åqvist Appointed CEO of Ejendals Group

The Board of Directors of Ejendals Group has appointed Christina Åqvist as the company's new Chief Executive Officer. She succeeds Anders Carlsson and will formally assume the role on 7 September 2026.

Åqvist brings extensive leadership experience from international B2B businesses, with a proven track record of driving growth, strengthening market positions and delivering profitable expansion. Most recently, she co-founded an investment business and worked actively with the development and growth of portfolio companies in recycling and infrastructure. Prior to that, she served as Group CEO of Elfa Distrelec Group, an international distributor operating across 15 countries.

Her earlier career includes senior leadership and advisory roles at B&B Tools, Boston Consulting Group and the law firm Vinge. She also brings substantial board experience and holds a Master of Laws degree from Uppsala University.

Under Christina Åqvist's leadership, Ejendals aims to accelerate its next phase of growth. Building on its strong market position and premium brands, the company will continue to strengthen customer value, drive innovation, build on its international expansion and further develop sustainable safety solutions for professional users.

Marcus Ejendal, Chairman of the Board of Ejendals Group, comments:

"After a comprehensive search process, we are very pleased that Christina has accepted the role of CEO of Ejendals Group. She is an experienced leader who combines strategic clarity with strong commercial drive and a hands-on operational focus. Christina brings broad international experience and a proven track record of growing businesses, strengthening market positions and delivering profitable growth. The Board is confident that she is the right person to lead Ejendals into its next phase, accelerating expansion, sharpening the company's commercial and product focus, and creating sustainable long-term growth."

Christina Åqvist comments:

"I am truly excited to be joining Ejendals Group, a company with a long-term ownership perspective, a proud heritage and a strong reputation in the market. What particularly attracted me to Ejendals is the combination of leading brands, close customer relationships, dedicated people and a clear purpose: protecting people. As a family-owned company, Ejendals has built a strong foundation based on long-term thinking, innovation and customer focus. I look forward to working with the team to strengthen our offering, sharpen our strategy and continue growing the business while helping professional users create safer workplaces."