H&M new Main Partner to Longines FEI European Championships Gothenburg (SWE) 2017

Europe's best Equestrian athletes gather in Gothenburg during August 21-27 2017, to compete for the medals in the Longines FEI European Championships. We can now proudly present H&M as Main Partner to the event.

– We are proud to be able to present H&M as Main Partner for the event, says Johan Pagerup, Sponsorship manager for the Longines FEI European Championships in Gothenburg (SWE) 2017. H&M will dress all our volunteers and will also present the Official Merchandise Collection “We love horses”. The collection for women, men and children will be available in a H&M pop up store at Heden Arena and in selected H&M stores in Gothenburg during the Championships.

About the Longines FEI European Championships Gothenburg 2017
August 21-27 4 disciplines (Jumping, Dressage, Driving, Para-Equestrian Dressage)
300 of Europe's best riders and drivers from 30 countries
590 horses
120 exhibitors
1400 volunteers
Seating for 27,000 equestrian fans at Ullevi Stadium daily 400 media representatives

Event Locations:
Ullevi Stadium: arena for the disciplines Dressage and Jumping.
Heden Arena: Heden is a recreational area located next to the Ullevi Stadium. The area will be the main arena for Driving and Para-Equestrian Dressage. During the Longines FEI European Championships the Heden arena will also transform into a lively area with shows, hands-on activities and exhibits. The Heden arena will have free admission all week.
The Slottsskogen City Park and the city: some of Gothenburg's central streets and the city's beautiful park Slottsskogen will be the venue for the Driving marathon.

The Longines FEI European Championships Gothenburg 2017 is organized in close collaboration between the Swedish Equestrian Federation, Got Event AB and Göteborg & Co. www.gothenburg2017.com