Press release -
Celina Lorén Saffar's Mission to Simplify Parenting Wins Gold at Founders' Awards Gala
Celina Lorén Saffar, founder of STUCKIES®, was honored as the Gold winner of the Young Founder of the Year award, for her mission to simplify parenting and combat textile over-consumption at the Founders´ Awards Gala on September 20.
"There have been so many moments when I have wanted to cry because combining motherhood with entrepreneurship feels ridiculously tough. It's a chaotic circus, and this award is my well-deserved clown nose”, says Celina.
The Founders Jury Motivation
"Celina exemplifies courage, problem-solving expertise, and consistent execution. At the age of 22, she turned an idea into innovation, effectively managing sourcing and distribution, resulting in a profitable company with immense growth potential. As a founder, she persists in resolving challenges and discovering solutions."
The Impactful Journey of Celina Lorén Saffar, Founder of STUCKIES®
STUCKIES® is a company within the baby and children's products industry, founded in 2019 and fully owned by Celina Lorén Saffar. Her mission is to simplify parenting and combat textile over-consumption with innovative textile-based solutions for children aged newborn to seven years old. Stuckies is serving customers in Japan, Taiwan, Iceland, Sweden and 18 other countries through its webshop, B2B and D2C marketplaces, and retailers. Focusing on sustainability on all levels, the brand is on a global expansion journey.
How the Winners Are Chosen as Young Founder of the Year
The Young Founder of the Year award acknowledges young global founders with the capacity to lead, inspire, and run successful companies. Nominees, under the age of 30, must have founded a private or public limited company, own at least 40% of the shares, achieve a minimum of 50,000 euro in revenue, and have a potential for success.
Assessed by the Founders Alliance Index and evaluated by a Founders Jury of experienced founders, the winners - one female and one male founder - were awarded The Growth Rings in gold at the Founders Awards Gala. The other outstanding finalists were honored as silver winners of the Young Founder of the Year.
The Founders Jury consisted of Madelene Törnblom, Founder of Maya Delorez, Hugo Tilmouth, Founder of the Up.co, Aticka Chona, Founder of GreenKarmas, Lari Tuominen, Founder of Qvik, Åsa Falkman, founder of Hammer & Hanborg and Martina Klingvall, founder of Telness and the chair of the jury.
Photo: David Thunander and Evan Pantiel
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Founders Alliance
Founders Alliance was established in 2002 by Niclas Carlsson. Today Founders Alliance is a premium collaborative business forum for founders of large-scale corporations, owners of international growth companies and engaged in multiple social impact initiatives around the globe. We facilitate a platform for collaboration for founders (members) incl. Founders Groups, one-to-one introductions, closed online communities, international business trips and events (hybrid). Its membership comprises over 300 high performing founders owning over 3000 companies in all parts of the world stretching across all industries and areas of expertise.
The core of Founders Alliance is independent from state funding, financial actors, advisory firms and academic institutions.
