Kids super-brands, Kuling and Garbo&Friends join forces for a blossoming collaboration

The two Swedish-founded brands, Kuling and Garbo&Friends have joined forces to present a kids’ collection of outerwear and swimwear for the SS21 season. The result? The perfect harmony of florals and function.

Both brands are known to be experts in their niches; Kuling for creating durable, wearable, and above all functional clothes for kids to wear and tear in all kinds of weathers, and Garbo&Friends for presenting the most poetic and detailed floral patterns for their carefully produced range of products – whether it’s interior or clothes.

- We deeply admire the passion and dedication that the Garbo&Friends team put into everything they do – from the hand-drawn original patterns to the small but carefully thought after details in the end products, says Erika Lindahl, brand responsible at Kuling. To be able to combine their artistic work with our experience and knowledge of functionality in kidswear has been very rewarding, and we’re thrilled about the result.

- Working together with Kuling has been an inspiring learning process, I’d say for both teams, says Susann Karlsson Nemirovsky, founder of Garbo&Friends. Using each other’s strengths and expertise, we’ve created a collection of highly wearable garments that we hope will stand the test of time both in terms of design and quality.

The collection consists of 22 pieces split up in two drops, all created around two original patterns; Buttercup and Pear, drawn by Susann Karlsson Nemirovsky. Parts of the collection are made from recycled material, such as the lining fabric in all shell wear and polyester in all rainwear and swimwear. Key styles are the rainwear jacket and pants, baby shell coverall and teddy jacket.

The first drop of the Kuling x Garbo&Friends collection will be available online at The Babyshop Group partner sites - alexandalexa.com, babyshop.com, and melijoe.com, as well as Garbo&Friends own site, from Tuesday 16th March 2021.

About Kuling

Kuling is leading the way in designing and producing functional wear for kids. Firm believers in the joy of playing and spending time outdoors, they have found the perfect balance between being fashionable and coping with the forever changing weather. Kuling’s number one mission is to create clothes that keep kids in all corners of the world warm, dry and happy – whatever the weather.

About Garbo&Friends

Established in Stockholm in 2012, children's interior brand Garbo&Friends has become synonymous with innovative storytelling prints, colours and details. Balancing playfulness with maturity and a sense of sophistication designed to appeal to adults just as much as it does to children.