Setting the Benchmark: The Collaborative Impact of Gigapay and INCA Nordics on the Influencer Industry

STOCKHOLM, SWEDEN – May 31, 2023 – A partnership between INCA Nordics, the regional arm of the globally-renowned media investment company GroupM, and Gigapay, an innovator in accounts payable automation in the creator economy, is setting a new benchmark in the influencer marketing industry. Their collaborative efforts have led to transformative changes in the way influencers are paid, resolving a significant industry challenge.

By adopting Gigapay's game-changing solution, INCA Nordics has markedly streamlined its operations and amplified its capacity to handle increasing volumes of transactions, facilitating rapid business expansion without overstretching resources or personnel.

"Our growth trajectory would have presented substantial challenges without Gigapay's support. It has allowed us to focus our resources and efforts on key areas," stated Martin Leiva Godoy, Operations Lead at INCA Nordics.

The partnership has also significantly benefited the influencers collaborating with INCA Nordics. The waiting periods for payments, previously over 30 days, have been substantially reduced. "We can now initiate payouts to creators based on campaign goals, or other metrics, instead of our previous lengthy payment process. This gives us greater flexibility and has improved the creator’s satisfaction because of how quickly they receive their payment,'' Godoy elaborated.

This successful collaboration between Gigapay and INCA Nordics serves as a model for the industry, demonstrating how these alliances can drive operational transformation and innovation in influencer marketing. The synergistic collaboration exemplifies how two companies can unite their unique strengths to tackle industry obstacles and contribute significantly to each other's success.

Echoing this sentiment, Raiha Buchanan, the CEO of Gigapay, noted, "Seeing the ways in which Gigapay is enabling INCA to streamline their operations and enhance efficiency is inspiring. Our mission has always been to provide solutions that save time and improve compliance and significantly contribute to our clients' success."

As the influencer marketing industry continues to evolve, strategic partnerships like the one between INCA Nordics and Gigapay underscore the importance of innovation in solving industry complexities and setting new performance benchmarks.