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GINA TRICOT RE-WORKS UNSOLD GARMENTS IN NEW SUSTAINABILITY EFFORT
| As part of Gina Tricot’s sustainability efforts, we have now taken an important step in making our business more circular. We’ve selected certain unsold garments and garments that have been returned as defective and, in collaboration with XV Production and Re:Textile, have re-made them, thereby creating an entirely new collection – Gina Tricot Upcycle. In a few cases, there will be two or three of a particular item available, the rest are unique. “Making use of textiles that already exist is a simple and inspiring way of caring about our planet. Re:design is about identifying new opportunities for textiles that already exist. For example, sometimes just a tiny alteration is all that’s needed for giving a garment an entirely new look, or adding new functions to it” -XV Production XV Production is a creative studio working exclusively with in-house production to re-work existing materials in a visionary and inspiring way. XV Production was founded by four individuals who share a common vision: creating a new circular fashion and textile industry. |