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We are so proud to present “Rent Your Party Outfit” that makes it possible for our customers to rent their dream outfit for a few days and then return it – a kinder way to the environment. The first store that will offer this is in one of our stores in Gothenburg.
We meet up with Agnes, our project leader of “Rent Your Party Outfit” to talk about the new concept:

-Agnes, you have been working with this project for a long time now, what is the best part of seeing it live here today?
Wow, don’t know where to start! This is the first time I’m a project manager for something so it felt a bit scary at first. But I really believed in this project and with the help of my awesome colleagues, it actually became better than I thought. It feels so right to lead a project for something that is kind to the environment but at the same time keeps our wardrobes up to date. This is one of our project to become an even more sustainable fashion brand.

-Which is the first outfit you will rent and for which occasion will you wear it?

Without a doubt, Silvana sequins jacket together with Matilda tulle skirt. I will wear this outfit when I and the most fun girls I know will go to Halmstad for a girls weekend this summer. It will be a weekend full of dance, great food and lots of laughter.


Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.

Press contacts

Anna Örneblad

Press contact Marknad & Kommunikation 0720706678