Skip to content
Colourful summer collection in a new design collaboration with fashion profile Emili Sindlev
Colourful summer collection in a new design collaboration with fashion profile Emili Sindlev

Press release -

Emili Sindlev x Gina Tricot

We’ve already seen style profile and influencer Emili Sindlev featured as a fashion personality in Gina Tricot’s earlier campaign material. In a new collaboration for SS21, the Danish fashion star has designed a summer- and beach-inspired accessory collection, “Created by Emili Sindlev”, to be released in selected stores and online at on 27 May. A matching clothing collection, designed by Gina Tricot and inspired by Emili’s colourful style, will be launched simultaneously.

The “Created by Emili Sindlev” collection includes jewellery and accessories for every day of the summer: chunky chains, beads, and earrings with a magical touch of sea and shore, accompanied by a shell-shaped bag. For the ultimate look, add shoppers, scarves, and sandals in bright colours, along with bucket hats for sunny days.

“I’ve always been a big fan of wearing statement pieces, and I love to experiment with pairing accessories and outfits. For this collection, I was inspired by summer, sun, fun, and lovely days at the beach. The idea behind my designs was to create something extra – something eye-catching, while having fun with shapes and bold colours. The collaboration with Gina Tricot has been a fantastic experience from start to finish. I’m so happy with the results,” says Emili Sindlev.

To match the accessories and build a total concept for the launch, Gina Tricot is releasing a capsule collection of statement garments for every summer occasion. The high level of fashion, the vivid colours, and the must-have cuts reflect Emili Sindlev’s personal fashion expression.

“For the capsule collection, our designers were inspired by Emili’s eclectic, colourful style, and this matches Gina Tricot’s trends for spring and summer. The wonderful colours and fabric combinations create a playful fashion message, where all the looks and accessories can be mixed and styled in countless ways,” says Monika Mellin, Design Manager for Gina Tricot.

Created by Emili Sindlev will be released in selected stores and online at on 27 May.



Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.



Press contact

We Make Women Smile

Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.

We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.

Gina Tricot