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Gina Tricot are launching an exclusive RENT collection in own stores and online via Gemme Collective
Gina Tricot are launching an exclusive RENT collection in own stores and online via Gemme Collective

Press release -

Gina Tricot continues with their RENT success

The successful RENT concept returns – where you can rent your dream outfit for the season's parties, dinners and celebrations. RENT is Gina Tricot's own initiative with focus on circular fashion that makes it easy for the customer to rent their party look for a few days and then return the look – a kinder way for the environment and the wallet. The concept is part of Gina Tricot's sustainability work and was launched in 2019 was an immediate success, followed by additional rental collections in 2020 and 2021. Now a rental collection for fall and winter 2022 is launched, consisting of four exclusive party looks where maxi dresses are mixed with rhinestone embellishments, and draped figure-hugging silhouettes meet rose details. The limited collection is available for hire in 12 of the fashion chain's stores in Sweden, Norway and Denmark.

In connection with RENT being launched in Gina Tricot's own stores, the collection will also be available to rent online via in Sweden. The fashion chain has previously collaborated with the rental initiative Gemme Collective both in 2020 and 2021 with specially designed collections that have become extremely popular. Gemme Collective offers all fashion lovers in Sweden to share designer garments and accessories with each other. The vision is to contribute to a more sustainable fashion future where it should be easy and fun to share wardrobes with each other via a digital platform that offers something for everyone.

- We are so happy for our latest collection of our concept RENT, we can together with Gemme Collective and our own stores offer our customers the opportunity to rent garments instead of the regular way of consuming fashion, says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

The limited rental collection is available from 2 November in selected Gina Tricot stores and online via



Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.



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We Make Women Smile

Gina Tricot is a Swedish clothing company, offering trending fashion to women in over 30 countries. Our customers will find outfits and accessories for every occasion, every day of the week – must-have basics, denim, and the ultimate party pieces. At Gina Tricot we have an immense passion for fashion, intending to offer our customers a new and inspiring omnichannel based shopping experience, both online and in store.

We’re always aiming to find new forward-thinking ways how we can evolve as a fashion company; looking for great sustainable solutions, creative work ideas and unique collaboration opportunities to become even better at what we do – and put our hearts into every day – as an international fashion supplier.

Gina Tricot