RENT is Gina Tricot's own initiative with focus on circular fashion that makes it easy for the customer to rent their party look for a few days and then return the look – a kinder way for the environment and the wallet. Now an exclusive RENT collection is launched in own stores and online via Gemme Collective.
In 2019, Bianca Ingrosso debuted as a campaign profile for Gina Tricot's summer collection. Now, the fashion company and Bianca Ingrosso are partnering for a more extensive collaboration through February 2023. In an exciting new take, Bianca will front Gina Tricot's four biggest fashion campaigns during the period, and these launches will also be connected to various sustainability initiatives.
Gina Tricot is continuing its sustainability journey, kicking off 2022 in a collaboration with Vividye, which has developed a completely new production technology for circular textile printing.
Gina Tricot proudly presents the exclusive specially designed collaboration: Aéryne X Gina Tricot. The limited collection, is entirely made from leftover fabrics used to design unique fashion items. The collection is a tribute to women’s independence and the power of believing in yourself. It also brings us one step closer to a more sustainable fashion industry.