gina tricot is investing in AI-supported allocation to create a customer-driven assortment

With data-driven allocation and restocking, Gina Tricot will increase profitability and continue taking steps forward on their sustainability journey.

Fashion company Gina Tricot had a strong start in 2023, with a greatly increased growth rate and improved profitability. During the year, Gina Tricot has implemented an AI-based allocation system that is taking the first meaningful steps towards becoming a more customer-centric business.

Designed specifically for the retail industry, the AI-based platform optimises sales by improving the precision of allocation and distribution in Gina Tricot's sales channels. With insights collected from both historical data and current sales patterns, Gina Tricot will be able to place the right product in the right place at the right time, which will mean a more customer-driven product assortment. The implementation is already showing increases in full price sales as well as faster sales. By working with real-time data, this also means that Gina Tricot will be able to react to changes in the market faster than their competitors.

Beyond improving the customer experience and sales results, the effects of the AI system also contributes to Gina Tricot's sustainability efforts. By effectively matching supply and demand, Gina Tricot can minimize slow movers, resulting in reduced overproduction, which constitutes an important step towards a more sustainable retail industry.

"This is more than just a project; it's a journey towards becoming a more customer-focused, agile organisation, in which we take our commitment to offering our customers the best to the next level. We're already seeing how the AI platform is improving our work processes and increasing our efficiency. It's a platform that shows that technology is an important driving force for implementing change. We're proud to be at the cutting edge when it comes to using AI within the retail industry," says Ted Boman, CEO of Gina Tricot.