Maja Nilsson Lindelöf x Gina Tricot - The success continues

This autumn, Gina Tricot will collaborate a second time with lifestyle and fashion influencer Maja Nilsson Lindelöf to create a collection. The spring collaboration was an amazing success and fall’s version is a new take with Maja at the helm, offering an intriguing mix of timeless business and casual pieces. Today, on 14 September, the fashion chain is proud to release the product images of the collection. Maja Nilsson Lindelöf X Gina Tricot will be launched online via a live event with Maja on 23 September, and in stores on 24 September.

The first Maja Nilsson Lindelöf X Gina Tricot collection was released this spring, with focus on dresses and matching sets with a festive touch. Customer demand was high, and now a second edition will be offered in which Maja has designed her own seasonal collection in collaboration with the fashion retailer. We see exciting fabric and colour combinations, modern designs, and silhouettes for this fall’s key looks, including soft knitted sweaters, cool track suits, a classic black suit, a cosy puffer gilet, and a boxy jacket, as well as Maja’s own denim wash in Gina Tricot’s hit seller for fall – 90s high-waist jeans. It’s the perfect mix of casual, business, and street wear that shines all day long for working at home, that important Zoom meeting, or dinner with friends.

“This is the second collection that I’ve designed together with Gina Tricot. I’m proud and very pleased to have been asked to collaborate for a second edition. It’s been a marvellous experience and a brand-new challenge this time because the collection is being launched in September, but after all, autumn is my favourite time of year! I could choose my own designs and I focused primarily on creating a wardrobe of timeless basics. The collection includes my personal key looks that I like to wear in fall and winter, such as the perfect suit and more relaxed items, in beautiful colours. I hope customers like the collection as much as I do,” says Maja Nilsson Lindelöf.

“After the previous success of Gina Tricot’s collaboration with Maja, it was clear that we wanted to arrange a second edition. Maja is the right profile for our brand, and she inspires style in a way that our customers love. The collection was developed with significant focus on a high degree of fashion and timelessness to offer comfortable, trendsetting garments that work every day of the week,” says Karin Westas Norlander, Marketing and Brand Director for Gina Tricot.

The limited Maja Nilsson Lindelöf X Gina Tricot autumn collection will be released online at ginatricot.com in a live event with Maja on 23 September and in store on 24 September.