Press release -
NICKI STUDIOS X GINA TRICOT - AUTUMN’S MOST EXCITING DESIGN COLLABORATION
Gina Tricot does it again! After earlier successful collaborations with Anine Bing, Icona Pop, Puma, AIM’N, Maja Nilsson Lindelöf, and Matilda Djerf, the fashion chain has completed a major design project with three Norwegian sisters who have taken the Scandinavian fashion market by storm. At last, we can present the news: Nicki Studios x Gina Tricot!
Nicki Studios was founded in 2018 by three sisters in Oslo, Norway. The vision is to change the streetwear scene on a global scale. The trio’s label is known for combining Scandinavian, urban design and trends with modern entrepreneurship. Sisters Ardiana Nicki Mehmeti, Alberita Nicki Gallegos, and Nora Nicki Cimili have each been trendsetters in their own right in the fashion industry via broad social media platforms.
This project is part of Gina Tricot’s broader initiative in the Nordic market. The design collaboration launch will be combined with an exclusive event in the fashion chain’s brand-new concept store in Oslo. Centrally located at Grensen, the concept store offers a modern space and “Insta-friendly” areas, with specially designed interiors and luxurious fitting rooms. It is a new, creative, and inspiring shopping destination, with a strong focus on customer needs and interests.
“Nicki Studios has grown rapidly in the Nordic market. Just like us, they stand for girl power and their label represents the latest in fashion. They offer modern yet classic design with a focus on details and premium quality. We believe that this collection will give our customers precisely what they want in fashion right now,” says Karin Westas, Marketing & Brand Director for Gina Tricot.
The collection is still a secret, but we can reveal that the design collaboration reflects Nicki Studios’ brand and design, with an emphasis on knits – one of Gina Tricot’s greatest strengths.
“Gina Tricot is a brand that we’ve always liked very much. We’ve been loyal customers of the label since a Gina Tricot store opened in our hometown. And we’ve always noted how Gina is amazing at following the latest trends. That’s why this cooperation felt so natural, and exciting! Working with a major fashion company has been exactly as we had hoped. They trust our ideas, they’ve incorporated our perspective, and they understand our concept and culture. We’ve been involved and had influence in every aspect. This collection is very special for us. We're incredibly proud of this collaboration,” says Nicki Studios’ Ardiana, Alberita, and Nora in a joint statement.
Nicki Studios x Gina Tricot will launch online on 19 August and will be available in selected stores in the Nordic region from 20 August.
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Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.
