Power Suits starring Bianca Ingrosso

Gina Tricot has a longer collaboration with influencer Bianca Ingrosso, who will present several major fashion campaigns this year, all associated with various initiatives. For the autumn campaign, the brand is partnering with Dress for Success Stockholm. The "Power Suits starring Bianca" campaign will be launched on 22 September online and in store.

The collection features Power Suits – outfits to strengthen self-confidence, both inside and out, so you can dream big as you journey towards your career goals. Bianca inspires us in the campaign to create looks that give us an extra "power"-boost for that all-important interview, lunch meeting, or first day in a new job. Among the stylish suits, waistcoats, and shimmering fabrics, we also see knitted polo-neck jumpers, faux leather, and bold floral patterns for an updated statement and a strong working-day look for fall.

In connection with the campaign launch, Gina Tricot is collaborating with Dress for Success Stockholm, an organisation that helps women enter working life. With help through coaching, job applications, networking, and finding the right outfit, these women can strengthen their self-confidence as they embark on job interviews and the journey towards a dream career. An event will be held for the launch in Gina Tricot's newly opened Drottninggatan store in Stockholm. During the event, special guests – mainly from the Dress for Success Stockholm community – will take part of inspiration and fascinating career experiences but also have the opportunity to receive coaching, help with writing CVs, and styling tips for building your own work wardrobe. In addition, the evening will feature a competition to win a paid work internship with Gina Tricot. Together with Dress for Success Stockholm, Gina Tricot hopes to help and strengthen more women to take their first career steps with confidence.

"Working with Gina Tricot has been inspiring because it’s an organization that understands the value of supporting women! Thanks to the help of Gina Tricot, Dress for Success Stockholm continues to fulfill its mission of empowering young women and building confidence by providing a network of support, and development tools to help women thrive in work and in life." says Angelique Vega-Olsson, co-founder of Dress for Success Stockholm.

The collection"Power Suits starring Bianca" will be released on 22 September, 2022, in store and online at ginatricot.com