Press release -
A New Mechanical Watch Line Is Unveiled
Malmö, Sweden, December 10 2025. Golden Concept, the Swedish luxury brand known for transforming technology into exclusive style statements, proudly announces a defining moment in its evolution. The brand presents its inaugural collection of fine mechanical timepieces titled The Royal Collection.
This milestone marks the beginning of a new chapter shaped by years of design innovation and a profound respect for craftsmanship. The vision traces back to founder and head designer Puia, whose fascination with watches began in childhood. The enduring presence of his grandfather’s treasured timepiece watches inspired a lifelong desire to understand the soul within each creation. That passion led to the founding of Golden Concept and the development of a design philosophy built on balance, emotion, and sculpted form.
Craft Meets Mechanical Precision
Golden Concept first redefined modern technology by creating exclusive watch cases that transformed apple watch devices into expressions of identity rather than mere accessories. That journey refined the brand’s design language and prepared it for a natural progression into mechanical watchmaking. The Royal Collection is the first expression of this direction, introducing three automatic models named Royal Sport, Royal Evening, and Royal Glace. Each timepiece shares a sculpted silhouette and refined surfaces while carrying its own distinct character.
At the heart of every watch is a self-winding Swiss mechanical movement crafted with 26 jewels, shock protection, and smooth timekeeping at 28,800 vibrations per hour, supported by a power reserve of 41 hours. Through a sapphire exhibition case back, the movement reveals polished bridges, gears, and jewels that catch the light with every turn of the rotor. Each watch is individually numbered, reinforcing its place in a strictly limited production.
Crafted Experience and Lasting Rarity
The collection introduces two signature straps designed for everyday comfort. The GC Flex Link™ bracelet in 904L stainless steel offers instant tool-free adjustment through a mechanism hidden within the links. The GC Motion Band™ made from soft-touch, high-performance fluoroelastomer provides a tailored fit with a simple one-time sizing process and features an integrated click-in system for quick strap changes.
Designed for Timeless Presentation
Every timepiece is presented with a Golden Concept watch winder, which serves as a sculptural home for the watch. Transparent panels and an architectural form display the piece as it rests in smooth orbital rotation, keeping the movement ready for wear. Production of the Royal Collection is intentionally limited, with certain variations made in particularly small quantities to ensure each watch remains unique and desirable for years to come.
Golden Concept enters fine mechanical watchmaking with the intention to contribute to tradition through modern expression and thoughtful design. The Royal Collection is officially available on goldenconcept.com and authorized resellers.
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Golden Concept is offering innovative and distinctive luxurious tech accessories where design, style and quality are paramount
Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Dubai, Tokyo, Taipei, Singapore, Bangkok, Shanghai and Ho Chi Minh, with worldwide shipping from www.GoldenConcept.com.
