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  • Unveiling the Maroon Edition Collection

    Malmö, Sweden December 4th , 2025.Golden Concept, the Swedish luxury tech-accessory brand, today unveils the Maroon Edition collection, a series of four exclusive designs for the iPhone 17 and Apple Watch. Maroon has always been a color of meaning for Golden Concept, carrying a quiet strength and a sense of heritage that feels both timeless and personal. The new collection brings this emotion to l

  • Meet Crown Sport Carbon

    Malmö, Sweden - November 19, 2025 - Golden Concept, the Swedish luxury tech-accessory brand, today launched the Crown Sport Carbon Edition, marking a major new chapter for its most popular collection. The new edition transforms the Apple Watch series 11 and 10, with a case featuring advanced carbon composite, the same elite material technology employed in Formula 1 racing.
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  • Golden Concept Reveals Next Evolution of Racing Sport Transparent Cases for Apple Watch Series 10

    Golden Concept launches the latest Racing Sport Transparent collection for the Apple Watch Series 10. Crafted from high-strength transparent nylon with stainless steel accents, it blends bold aesthetics with refined craftsmanship - delivering a sleek, modern design that enhances the watch’s form while showcasing its inner mechanics. Available March 28th for $899.

  • Golden Concept opens Flagship store in Maison Luxe Dubai Mall

    Golden Concept announces the opening of its new store in Maison Luxe, Dubai Mall, marking a milestone in its Middle East expansion. The store offers an exclusive shopping experience, showcasing luxury Apple Watch cases, timepieces, and jewelry. This expansion reflects the brand’s global growth strategy and commitment to innovation, craftsmanship, and personalized service.

  • Golden Concept Introduces the Magnetic Shield Racing Sport Edition – A Fusion of Sporty Style and Luxury Craftsmanship

    Golden Concept introduces the Magnetic Shield Racing Sport Edition, a sleek iPhone case made from durable fluoroelastomer. Inspired by the Racing Sport collection, it combines resilience and style with advanced molding and integrated magnets for easy attachment. Priced at $199, it’s available on the Golden Concept website and select retailers worldwide.

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