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  • RACING SPORT REDEFINED

    Malmö, Sweden March 19, 2026Golden Concept, the Swedish luxury brand renowned for transformation of ordinary essentials into refined style statements, marks a milestone in its evolution with the introduction of two new additions to its Racing Sport collection. Racing Sport Midnight Steel and Racing Sport Ranger Carbon, two designs that fuse cutting edge materials with precision

  • Unveiling the Black Phantom

    Golden Concept Launches Black Phantom, A Dark New Vision of Racing Sport Moissanite
    Malmö, Sweden February 19, 2026
    A Dark New VisionSome designs attract attention without making noise. Black Phantom is one of them. Golden Concept presents a bold new version of its Racing Sport Moissanite case, made for the 49mm Apple Watch Ultra and the 46mm Apple Watch Series 10 and 11. Every surface is fi

  • A New Automatic Watch Line Is Unveiled

    Malmö, Sweden, December 10 2025. Golden Concept, the Swedish luxury brand known for transforming technology into exclusive style statements, proudly announces a defining moment in its evolution. The brand presents its inaugural collection of fine Automatic timepieces titled The Royal Collection.
    This milestone marks the beginning of a new chapter shaped by years of design innovation and a prof

  • Unveiling the Maroon Edition Collection

    Malmö, Sweden December 4th , 2025.Golden Concept, the Swedish luxury tech-accessory brand, today unveils the Maroon Edition collection, a series of four exclusive designs for the iPhone 17 and Apple Watch. Maroon has always been a color of meaning for Golden Concept, carrying a quiet strength and a sense of heritage that feels both timeless and personal. The new collection brings this emotion to l

  • Meet Crown Sport Carbon

    Malmö, Sweden - November 19, 2025 - Golden Concept, the Swedish luxury tech-accessory brand, today launched the Crown Sport Carbon Edition, marking a major new chapter for its most popular collection. The new edition transforms the Apple Watch series 11 and 10, with a case featuring advanced carbon composite, the same elite material technology employed in Formula 1 racing.
    Golden Concept is a S

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