Press release -
Golden Concept Releases the Crown Collection: Our Most Advanced Apple Watch Case
We have taken innovation to a higher level by exceeding our limits in this most advanced Apple watch case we’ve ever presented. The collection comes in two styles: The Crown Sport and The Crown Classic, catering two both a more relaxed style and a more sophisticated style. With a retail price of 899 USD the collection will be available for purchase through Golden Concept’s flagship stores, online shop, and selected authorized retailers. The Crown Sport will be released on the 12th of September.
Golden Concept are the leading premium brand of luxurious tech accessories where design and style meet technology at its highest level. For the Apple Watch 46 mm, we’ve have exceeding ourselves by designing a case that is more advanced than anything we’ve ever made. Our original goal when launching Apple Watch Cases was to transform its futuristic design into something that resembled the timeless elegance of traditional luxury watches. Today we offer smart, beautiful and unique products beyond the ordinary.

When designing this new advanced Apple watch, one challenge that our design team faced was the off-center positioning of the Appel Watch crown, which differs from the balanced look of mechanical watches. After extensive testing and refinement, they engineered a new construction featuring two buttons and one crown, perfectly aligned to give the case a more traditional and symmetrical appearance. This breakthrough not only enhances the visual appeal but also elevates the watch’s functionality, creating a seamless blend of modern technology and classic watchmaking design.
“I am specifically proud of this advanced new Apple Watch case that our design team has developed. This is a result of many years research and hard work. I’m pleased to say that we are meeting and exceeding the ever-increasing demands of our customers. I hope they will love it as much as we do”, says Puia Shamsossadati, Founder and CEO of Golden Concept
The Crown Collection will be available in two distinct styles: The Crown Sport – which featuring a rubber strap and the Crown Classic – which will come with a stainless-steel strap. The Crown Sport will be released on the 12th of September and the Crown Classic will be released later this fall. Both styles are equipped with our innovative click-on technology, allowing the straps to be easily interchanged between the two designs. This offers customers flexibility in choosing between a sporty or a more classic look, making it a versatile and practical luxury accessory for the Apple Watch.
Crown Sport Rose Gold RRP 899 USD
Crown Sport Silver RRP 899 USD

For press inquiries please contact:
Maria Ringblom, Global Brand Communications Director
+46 (0) 72 178 12 03
About Golden Concept
Golden Concept is the premier brand of luxurious tech accessories where design and style take center stage. We transform everyday tech products into exclusive statement pieces. Founded by Puia Shamsossadati in 2014, we are now celebrating a decade in the market. Our product range includes mobile cases, accessories, and apparel with prices ranging from $1,000 to $250,000. We cater to the discerning tastes of luxury consumers and are favored by celebrities and high-net-worth individuals around the world. Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Tokyo, Taipei, Singapore, Bangkok, and Shanghai, with worldwide shipping from www.goldenconcept.com
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Golden Concept offering smart, beautiful and distinctive luxurious tech accessories where design, style and quality are paramount.
Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Tokyo, Taipei, Singapore, Bangkok, and Shanghai, with worldwide shipping from www.GoldenConcept.com
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