Golden Concept reveals $250,000 ‘Billionaire’s Gadgets’ custom Apple products collection

Golden Concept, the Swedish luxury brand that creates exclusive and ultra-high-quality cases for Apple products, and which in 2022 made headlines globally with the world’s most expensive Apple Watch case, today releases ‘Billionaire's Gadgets’: a bespoke collection of Apple’s latest products customized to boast a combined 7,586 hand-set diamonds.

Retailing at $250,000, the Billionaire’s Gadgets collection includes heavily modified, platinum-plated and diamond-set versions of Apple’s iPhone 15 Pro Max, AirPod Max and Apple Watch Ultra 2; as well as Golden Concept’s first Swiss-made automatic watch, which has been built to match the dimensions of the Apple Watch Series 9.

Puia Shamsossadati, CEO and Founder of Golden Concept, comments: “In an increasingly saturated luxury market, it takes something extraordinary to create prestige; the Billionaire’s Gadgets collection is precisely that. The price point is certainly exclusive but reflects the painstaking labor and artisanal excellence that has gone into creating these four unique pieces, the value of which will only increase with time. At Golden Concept, we don’t only create luxury goods, we create a luxury lifestyle, and this collection is certainly our most exclusive offering to date.”

Presented in a handcrafted black oak box with a white leather interior, each box will be tailor-made to suit the preferences of the customer, with multiple customization options available.

The Billionaire’s Gadgets collection includes:

Custom Apple iPhone 15 Pro Max

• Custom 213g platinum backplate
• 2,448 hand-set, brilliant-cut diamonds
• 36.72 carats
• Total labor time of 136 hours

Custom Apple AirPod Max

• Platinum-plated earcups
• 1,395 hand-set, brilliant-cut diamonds
• 41.85 carats
• Total labor time of 160 hours

Custom Apple Watch Ultra 2

• Redesigned with 59g platinum casing on top and bottom of watch
• 677 hand-set, brilliant-cut diamonds adorning the top, sides, button, and crown of the watch
• 6.98 carats
• Stone-setting labor time of 39.5 hours

Golden Concept Royal Iced Edition Apple Watch case

• Inspired by Golden Concept’s ‘Royal Edition’ crafted for footballer Vinicius Jr. during the 2022 World Cup
• 3,066 hand-set, brilliant-cut diamonds
• 27.59 carats
• Stone-setting labor time of 173 hours
• Unique ‘single click’ clasp mechanism enables easy interchange with an Apple Watch, allowing customers to switch between watch models

Golden Concept’s first Swiss-made Automatic Watch

• Encased within the Royal Iced Edition is Golden Concept’s flagship, Swiss-made automatic skeleton watch that matches the dimensions of the Apple Watch Series 9
• Operates on SW300 movement
• Unavailable to purchase separately