Press release -
Golden Concept Unveils Luxury Backplates and Cases for iPhone 17 Pro, Pro Max & Air
Stockholm, Sweden - Golden Concept, the Swedish luxury brand known for transforming technology into exclusive style statements, unveils its new collection of iPhone 17 accessories. For the first time, the lineup includes the new iPhone 17 Air, alongside Pro and Pro Max models.
Heritage Reimagined
Founded in 2014, Golden Concept began its journey creating customized luxury iPhones, using rare materials such as 18K gold, carbon composite, marble, and exotic leathers - a design approach that quickly became a hallmark of the brand. These materials remain central to Golden Concept today, defining its commitment to craftsmanship and exclusivity. Now, a decade later, marble returns in an elevated form through the Magnetic Shield - bringing timeless stone into dialogue with modern design.
Magnetic Shields - Slim Luxury Backplates
The Magnetic Shield is not a case, but a slim backplate that attaches with MagSafe. Designed for those who prefer the iPhone’s clean and slim silhouette, it elevates the device with bold surfaces and refined materials. The collection includes editions in natural marble, exotic leathers, high-performance fluoroelastomer, and ultra-light carbon composite - each combining precision engineering with a distinct aesthetic.
Exclusivity in Materials
Within the collection, each material tells its own story of rarity and distinction. The Marble Edition draws directly from Golden Concept’s heritage, with panels individually cut and polished from natural stone. Every surface is defined by unique veining, making each Shield singular in character. The Exotic Edition pushes exclusivity further, inlaying rare Mississippi alligator in matte black with gold-finished steel or matte blue with polished silver, while the Himalayan Nile crocodile stands as the pinnacle, prized for its naturally graded tones and individuality. For those who prefer performance-driven design, the Racing Sport editions highlight advanced engineering: carbon composite delivers ultra-light strength with a technical texture, while fluoroelastomer offers resilience once reserved for extreme environments - available in eight vibrant colors that underline its sport-inspired character.
Luxury Cases in Italian Leather
Complementing the Magnetic Shield, Golden Concept also introduces handcrafted iPhone 17 cases in full-grain, saffiano, and croco-embossed Italian leathers. Each case is offered in a refined palette of colors and finished with a precision-machined aluminum frame, anodized and color-matched to the leather. The result is tactile luxury with signature detailing, all while preserving the iPhone’s slim proportions.
“Golden Concept was founded on the idea of elevating everyday technology into timeless luxury,” said Puia Shamsossadati, Founder of Golden Concept. “With the iPhone 17 collection, we return to our heritage in materials like marble and exotic leather, while continuing to push forward with modern precision.”
Availability
The new Golden Concept iPhone 17 cases and Magnetic Shields for Pro, Pro Max and Air are now available worldwide at goldenconcept.com and selected retailers.
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Golden Concept is offering innovative and distinctive luxurious tech accessories where design, style and quality are paramount
Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Dubai, Tokyo, Taipei, Singapore, Bangkok, Shanghai and Ho Chi Minh, with worldwide shipping from www.GoldenConcept.com.
