Press release - 20 February 2025 16:13

Golden Concept Unveils the Baller II and Rockstar Sunglasses – Bold Designs with Precision Craftsmanship

Malmö, Sweden, February 20, 2025 – Golden Concept is known for pushing the boundaries of design, blending luxury craftsmanship with bold aesthetics. From high-end Apple Watch cases to precision-engineered accessories, the brand continues to redefine statement pieces. Now, Golden Concept expands its eyewear collection with the launch of the Baller II and Rockstar sunglasses—two striking new designs built for those who embrace individuality.

The Next Evolution in Eyewear
The Baller II elevates its predecessor with refined angles and faceted edges, creating a bold, modern look. The sleek, one-piece lens completes the frame, offering a confident and striking aesthetic. The Rockstar collection presents three distinctive designs. Rockstar I features squared lenses with rounded corners and a sculpted cat-eye frame, adding dynamic attitude with sharp facets. Rockstar II combines sleek, straight lines and bold facets, creating a minimalist yet edgy design. Rockstar III blends angular lines with subtle curves, delivering a unique, avant-garde look.

Premium Materials, Unmatched Craftsmanship
Both collections are crafted from the finest Mazzucchelli acetate, widely regarded as the best in the industry for its deep black color and exceptional resistance to aging. Known for its durability and lightweight feel, this premium material ensures that the frames maintain their rich finish over time. The frames also feature a stainless steel core for added strength.

The temples are adorned with guilloché detailing, a sophisticated engraving technique often seen in high-end watchmaking, and are finished with the signature GC monogram. With transparent acetate on the outer temples and solid black acetate on the inside, the combination of steel and deep black creates a refined and bold look. Each pair is fitted with high-quality nylon lenses in a dark grey tint for superior clarity and durability.

Designed for Those Who Dare
The Baller II and Rockstar sunglasses are expertly crafted for those who make a statement. The Baller II features a sleek, confident design, highlighted by its striking one-piece lens. The Rockstar I, II, and III exude sophistication with an audacious aesthetic, blending sharp angles with smooth contours for a truly unique look. These sunglasses are made for individuals who define their style and leave an unforgettable impression wherever they go

Availability
The new Baller II and Rockstar sunglasses will be available on February 20, 2025, at 15:00 CET on GoldenConcept.com and select retailers worldwide. The Baller II is priced at $399, while the Rockstar sunglasses are priced at $349.