Press release -
Meet Crown Sport Carbon
Malmö, Sweden - November 19, 2025 - Golden Concept, the Swedish luxury tech-accessory brand, today launched the Crown Sport Carbon Edition, marking a major new chapter for its most popular collection. The new edition transforms the Apple Watch series 11 and 10, with a case featuring advanced carbon composite, the same elite material technology employed in Formula 1 racing.
Golden Concept is a Swedish brand dedicated to bridging the gap between luxury craftsmanship and personal technology. It specializes in designing and manufacturing premium accessories that transform everyday technology into statements of personal style and engineering excellence. The Crown Sport Carbon Edition is created for those who seek exceptional performance, elevated aesthetics, and an identity that stands apart.
Engineering Inspired by the Track
The centerpiece of this launch is the introduction of Golden Concept’s exclusive GC carbon composite in the Crown collection. This material replaces traditional ceramic elements and is created from layers of compressed carbon, resulting in a product that is both extremely light and highly durable.
Significantly, it employs the same high-performance, ultra-light carbon composite technology used in elite racing cars at the highest level of motorsport. This connection reinforces the product’s focus on engineering, precision, and performance.
The process of layering the carbon fibers creates natural, flowing patterns, ensuring that no two Crown Sport Carbon Edition cases are exactly alike. Every piece is a unique work of art.
Design and Details
The case of the Crown Sport Carbon Edition is finished with deep black PVD plating, a process known for its superior durability and scratch resistance, giving the watch a powerful and clean modern presence. The design maintains the classic Crown Sport features, including the sporty tachymeter scale.
A Finishing Touch of Versatility
To complete the design, Golden Concept introduces a new black stainless steel bracelet, crafted from premium 316L steel. The bracelet features a balanced look with finely brushed outer links and a polished center link, perfectly matching the PVD-plated case. This bracelet is also available for separate purchase to upgrade current Crown Sport models.
Commitment to Luxury and Technology
“Golden Concept was created with one purpose: to bring the world of luxury craftsmanship to modern technology,” said Puia CEO and Head Designer. “The Crown Sport Carbon Edition is the perfect example of this vision. We combine strong materials, thoughtful design, and the elegance of classic watchmaking to create pieces that truly stand apart.”
Due to the complex, hand-layered nature of the GC Carbon Composite, production of the Crown Sport Carbon Edition is highly limited. The Crown Sport Carbon Edition is now available on goldenconcept.com, and authorized resellers.
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Golden Concept is offering innovative and distinctive luxurious tech accessories where design, style and quality are paramount
Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Dubai, Tokyo, Taipei, Singapore, Shanghai and Kuala Lumpur, with worldwide shipping from www.GoldenConcept.com.
