Press release -
RACING SPORT REDEFINED
Malmö, Sweden March 19, 2026
Golden Concept, the Swedish luxury brand renowned for transformation of ordinary essentials into refined style statements, marks a milestone in its evolution with the introduction of two new additions to its Racing Sport collection. Racing Sport Midnight Steel and Racing Sport Ranger Carbon, two designs that fuse cutting edge materials with precision engineering. Each piece showcases distinctive camouflage patterns, ensuring that no two creations are ever alike embodying Golden Concept’s commitment to innovation, craftsmanship, and individuality in its purest form.
CAMOUFLAGE THAT MAKES EVERY PIECE DIFFERENT
The collection presents two expressions of camouflage. Racing Sport Midnight Steel pairs a deep navy and black camouflage strap with a stainless-steel case finished in the signature Oyama style.The result is clean, balanced, and powerful.
Racing Sport Ranger Carbon on the other hand moves in a more technical direction. The case is made from advanced carbon composite inspired by motor racing. The material is extremely strong while remaining very light on the wrist.
BUILT WITH ENGINEERING AND PERFORMANCE
Both models are designed for Apple Watch Series 10 and 11 in 46mm, and Apple Watch Ultra 1, Ultra 2, and Ultra 3 in 49mm. At the center of the design is Golden Concept’s patented Hatch Bezel system. With one push, the Apple Watch can be installed or removed. No screws. No tools. Just a precise and secure fit.
The camouflage strap is made from high performance fluoroelastomer a material that is flexible, durable, and resistant to heat and daily wear. A butterfly clasp completes the construction for comfort and balance. Each camouflage strap is created through a special molding process. Several colors enter the mold at the same time and settle naturally inside the material. Because of this process, no two straps share the same pattern. Every piece carries its own identity.
A DISTINCTIVE IDENTITY
The Racing Sport Camouflage Collection is not defined by color alone. It is defined by the materials beneath it, the craftsmanship within it, and the variations that make every strap unique. From stainless steel and carbon composite to titanium reinforcement and individually molded camouflage straps, each element contributes to a design that feels engineered rather than assembled. Two expressions. One architecture. A new chapter in Racing Sport.
Puia Founder of Golden Concept, says:"We wanted to create camouflage that lives inside the material itself. When every strap forms naturally, every piece becomes personal. That is what makes this collection special."
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Golden Concept is offering innovative and distinctive luxurious tech accessories where design, style and quality are paramount
Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Dubai, Tokyo, Taipei, Singapore, Bangkok, Shanghai and Ho Chi Minh, with worldwide shipping from www.GoldenConcept.com.
