Press release -
Unveiling the Maroon Edition Collection
Malmö, Sweden December 4th , 2025.
Golden Concept, the Swedish luxury tech-accessory brand, today unveils the Maroon Edition collection, a series of four exclusive designs for the iPhone 17 and Apple Watch. Maroon has always been a color of meaning for Golden Concept, carrying a quiet strength and a sense of heritage that feels both timeless and personal. The new collection brings this emotion to life in honor of Qatar National Day. The Maroon Edition was created through an exploration of one color expressed in different materials and textures. It asks a simple question. How can a single shade convey tradition in one piece and artistic depth in another? Through years of design experience and refined craftsmanship, Golden Concept now presents the answer. The result is the Maroon Edition collection, presented across four distinct designs.
THE DESIGNS
The Maroon Alligator Edition (MAROON HERITAGE)
This design pays tribute to Qatar itself. A deep maroon alligator leather inlay rests within a polished stainless steel frame. The color is rich and composed, echoing the national flag while still feeling modern. Subtle engraved lines guide the eye toward the center of the design, drawing attention to the leather with calm precision. A small but wonderful detail waits for those who want a personal touch. A personal engraving, whether a name in Arabic or English, or even a small symbol, can be engraved on the polished surface. This detail is private and intimate, like a signature only meant for the owner.
The Himalayan Nile Crocodile Design (NUBRA MAROON)
This design tells a different beautiful story. It uses genuine Himalayan Nile crocodile leather, hand dyed to create a natural transition from dark to lighter tones. The scales shift gently in the light, creating a living texture on the surface. No two pieces are alike. Each one carries its own pattern and personality. It is a reminder that nature does not repeat itself and that true craftsmanship respects these differences rather than hiding them.
The Alligator Edition Magnetic Shield (ALLIGATOR MAROON)
This design continues a chapter that Golden Concept customers already know well. The Alligator Edition became one of the brand’s most admired Magnetic Shields, loved for its structure, precision, and timeless character. This year, it returns in maroon and for this model, the Mississippi alligator leather is hand cut to follow the engraved lines of the frame, creating a unique tension between the natural texture and clean geometry. Maroon color tone adds warmth without losing the calm confidence that defines the Alligator Edition.
The Alligator Leather Apple Watch Strap
This strap completes the look, connecting the iPhone and Apple Watch through a shared design language. It is a fusion of timeless luxury and modern style. Crafted from genuine alligator hide sourced from the great wetlands of the Mississippi. Each strap is a unique creation, meticulously crafted with precision die-cutting, hand-stitching, and expert finishing featuring a Titanium grey buckle. As the leather ages, it develops a rich patina, ensuring lasting luxury and refinement. With only a limited number of straps produced from each hide, every piece remains rare and exclusive.
Together, these four designs shape one story. A story about heritage. A story about materials and how a single color can be interpreted in more than one way yet still feel connected. The Maroon Edition collection shows that luxury is not only about decoration. It is about intention. It is about giving meaning to the objects we use every day. Golden Concept is proud to share this collection with the world. The Maroon Edition is now available at goldenconcept.com.
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Golden Concept is offering innovative and distinctive luxurious tech accessories where design, style and quality are paramount
Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Dubai, Tokyo, Taipei, Singapore, Bangkok, Shanghai and Ho Chi Minh, with worldwide shipping from www.GoldenConcept.com.
