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Mimbly, Electrolux Professional, and Samhall Awarded Combined SEK 8,7M for Circular Large-Scale Laundry Project
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GOTHENBURG, SWEDEN – A collaborative project headed by Mimbly AB, Electrolux Professional AB, and Samhall AB has been awarded a 8,7 million sek grant by Water Wise Societies – a Impact Innovation program backed by Vinnova, Formas, and the Swedish Energy Agency.
Funded under the call “Sustainable Water for All by 2050,” the project aims to develop and demonstrate a scalable, retrofit-based solution for circular water use in large-scale commercial laundry. By scaling and integrating Mimbly’s water-recycling and microplastic filtration technology into larger professional washing systems, the multi-actor partnership will drive real-world systemic change across the sector.
“This is not just about a product, but about enabling circular water use in an entire sector”, says Isabella Palmgren, CEO & Co-founder of Mimbly
Every time the world washes clothes, pristine water is wasted and microplastics enter our oceans; this project provides a direct, industrial-scale solution. By testing and monitoring the system in Samhall's live operating environments, the project will deliver:
- A verified retrofit solution engineered to support existing large scale professional machinery without costly asset replacement.
- Monitoring and documenting water savings and microplastic reduction.
- Delivering a commercially viable framework ready for adoption in commercial laundry facilities.
True system innovation requires collaboration. By uniting Mimbly's technology, Samhall’s industrial facilities, and Electrolux Professional’s massive international footprint, this project won't just transform water management in Sweden, we aim to create a scalable blueprint built to change how the world uses water.
GU Ventures and Mimbly
GU Ventures has supported Mimbly from the start and is one of the company’s investors. As part of the GU Ventures portfolio, Mimbly is an inspiring example of how innovation can move from early idea to real-world impact. By developing solutions that reduce the environmental impact of laundry and support more sustainable behaviours, the company continues to take important steps forward – in Sweden and beyond. In 2025, Mimbly was awarded "Impact Maker of the Year" by GU Ventures Awards.
About the project
Circular water use in large-scale commercial laundry – system innovation for reduced water withdrawal and reduced microplastic emissions is a collaborative innovation project funded by Water Wise Societies, an Impact Innovation programme backed by Vinnova, Formas and the Swedish Energy Agency.
The project brings together Mimbly AB, Electrolux Professional AB and Samhall AB to develop and demonstrate a scalable, retrofit-based solution for circular water use in large-scale commercial laundry. By integrating Mimbly’s water-recycling and microplastic filtration technology into professional laundry systems, the project aims to reduce water use, prevent microplastic emissions and create a commercially viable model for wider adoption across the sector.
About Mimbly
Mimbly designs and develops innovative solutions aimed at changing unsustainable behaviours, with a focus on laundry. Its products prove that industrial processes can be redesigned to protect our planet’s degrading water resources without compromising operational efficiency or requiring behavioral changes. Mimbly’s product, Mimbox, connects to washing machines to save water and CO₂, while preventing harmful microplastics from entering the water system.
Read more at: https://www.mimbly.se/
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About GU Ventures AB
GU Ventures builds companies from groundbreaking ideas that can shape a better tomorrow. It is ranked among the world's top 20 university-linked incubators by the UBI Global Index. We finance and develop new innovative business ideas connected to the University of Gothenburg, one of Northern Europe's largest universities. Our mission is to commercialize these innovations, ensuring that research and expertise are utilized to drive business renewal, create jobs, and foster sustainable growth. Our passionate team of company builders, financial experts, IP specialists, and legal professionals is dedicated to supporting our companies and ensuring their success.
Since its inception in 1995, GU Ventures has developed over 240 new business ideas, of which 140 are active today, and 15 are publicly listed. Our portfolio consists of around 80 holdings and several projects.
In the latest survey, 87% of the companies align with the UN's global sustainability goals. GU Ventures is fully owned by the Swedish state and managed by the University of Gothenburg. Learn more at: www.guventures.com.
