HAPPY SOCKS LAUNCHES UNDERWEAR FOR MEN AND WOMEN

Since the beginning in Spring 2008, Happy Socks has become the first and leading brand of design socks throughout the world.

FALL / WINTER 2014 marks the beginning of a new era for the Swedish lifestyle brand with the launch of Happy Socks Underwear.

Through the diversification of its product offer, Happy Socks also aims to bring happiness and quality to every corner of the underwear drawer.

Happy Socks Underwear comes in a variety of signature patterns and colors as a true continuity of the core values and aesthetic of the brand.

The collection consists of a Men’s Boxer, Men’s Boxer Brief and a Women’s Brief, offered within a range of six different patterns and fifteen colors. It will be available on www.happysocks.com, at Happy Socks Concept Stores, Pop Up Stores and retailers worldwide starting August 1st 2014. 

WOMEN’S BRIEFS

Comfortable Feminine Graphic

The jersey briefs for women have a comfort fit, perfect for everyday and are made of 95% cotton and 5% elastane. They will be available for purchase at a SRP of €12,95.

Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes. 

MEN’S BOXER BRIEFS

Fitted Visual Playful

The jersey boxer briefs for men are made of 95% cotton and 5% elastane. The silhouette is fitted for a slim look. They will retail at a SRP of €19,95.

Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes. 

MEN’S BOXERS

Vivid Free Stylish

The woven boxers for men have a fly opening and elastic waistband for a relaxed fit and casual look. They are made of 100% cotton and will be available for a SRP of €19,95.

Patterns available: Big Dot, Dot, Paisley, Polka Stripes, Zig Zag and Stripes. 

Mikael Söderlindh and Viktor Tell present Happy Socks Underwear

“Since the start we have strongly believed that when you do something you should focus on becoming the best at it. Happy Socks successfully became a lifestyle brand, creating the entire segment of colorful design socks in almost every corner of the world since 2008. We then figured out we could use the same recipe and started looking for the next challenge”. – starts Viktor

Mikael continues, “We searched for the next item that could give someone a positive emotion when getting dressed. It turned out underwear complements our socks perfectly.”

“Mikael and I aim to make your underwear drawer also more colorful! Get our customers and ourselves thrilled and excited with more “happy” to play with!” –summarizes Viktor

“After two years of development, we are now proud to present our all new Happy Socks Underwear collection. A daring project to shift from just socks to both underwear and socks, keeping a brand name that refers only to the later. It is also quite a statement, saying a lot about the brand being strong enough to present a great underwear collection for both women and men.

The all-new Happy Socks Underwear is born carrying the same values of affordable creativity and quality” – concludes Mikael 

Contact us for more information and visuals.

Contact Sweden:

Helena Walfridsson
EvaHelena PR for HAPPY SOCKS helena@evahelenapr.se