HOPE Woman Pre Autumn 13 presentation

THE INSPIRATION – Gustavsbergs Collection

The inspiration for the Woman Collection is ceramic patterns from the Swedish Porcelainfactory Gustavsberg in the 60’s. Work from artists like Stig Lindberg has influenced the colours card. Colours and patterns are designed to create a colourful mood. 

THE DESIGN 

As often seen in the Hope collections work wear and vintage uniforms are our influences, creating a clean and raw design. Tailored elements play an important part in our brand collections as well as Trousers, which is a key department for Hope. The show presentation is built around our endless variation of well-made and fitted Trousers for all occasions. When looking closely at the details of the collection you note that the sleeve design comes with a characteristic long silhouette. The key items are the Light Brown Bomber Jacket, oversized chunky Knits and colourful Dresses in Stig Lindberg inspired patterns. 

THE STYLING 

The outfits of the Pre Autumn 2013 Collection consist of coloured Tops and pattern Trousers. The outfits are shown with a narrow Trouser silhouette and oversized Tops. Looks are styled in matching colours to strengthen a uniform expression.

THE COLOURS AND PATTERNS 

The colours and prints of the collection are inspired from the many collections from Porcelainfactory Gustavsberg. In this collection´s colour palette you will find colours as Orange, Strong Pink, Brown and Dk Blue. 

BACKGROUND 

Hope signature style is low key, raw and authentic. It should give a feeling of well-being and modern. We like to support “an easy move in everyday life” and supply a well-dressed and relaxed look. 

The designers Ann Ringstrand and Stefan Söderberg founded Hope in 2001 with a true vision of the concept of Hope as consistent and recognisable. We like solid and true engagement for all parts included in the making process. We believe that our global customer share similar demand for a well-made concept as we do. Hope is a lifestyle concept that exists in the field of fashion with a special liking for original and classic design. Hope was awarded the prestigious Guldknappen 2010. The Hope Collections are today sold in 7 Hope Shops in Sweden and Denmark, by 200 exclusive retailers and 20 on markets and also 7 Hope Shop in Shops. 

CREDITS 

Hope Woman Creative Director: Ann Ringstrand 

Hair and make up: Linda Sundqvist – Agent Bauer 

Production: ITEM Design Studio 

Accessories Cooperations: 

Necklaces – Designer Maria Högberg. 

Sunglasses – Wasuma/Sweden