Facelift of IAS logo and brand

Today we are pleased to announce a facelift of the IAS logo and brand. We believe the changes are timely, appropriate and will enhance the communication of the IAS brand globally.

Our current logo and brand has been in use since 2004. This was a dramatic change from the original logo and brand which had been in use since the establishment of IAS in 1989. The change of logo and brand at the time coincided with the name change from International Aid Sweden to International Aid Services; encompassing the global nature of IAS following the additions of several entities joining the IAS International Association. In November 2015 IAS changed its governance structure to become an International Alliance with IAS Sweden, IAS Denmark, IAS Germany and IAS USA as the legacy members. IAS Sweden was formally mandated to act as Head Office for the Alliance. In 2016 IAS also adopted a new global organizational strategy - Fit for Purpose: A strategy for sustained growth, 2016-2020.

The facelift of the IAS brand and logo presented today is a result of deliberations between IAS Alliance Members and an important step in propelling our strategy and vision.

The main differences from the previous logo and brand are a mother logo with the abbreviation IAS more clearly marked as well as a more distinct shield. Recognizing the need to be able to communicate the diversity of the IAS brand we have also introduced four different denominations - separate communicative brands with different names and colour codes but still clearly attached to the IAS brand. Finally, we have introduced a gravatar option for all the logos to be used in primarily social media platforms.

Kindly refer to the ‘IAS Brand White Paper’ for more detailed information. A new facelift of IAS website and media outlets will follow shortly