Pressmeddelande -

​New deal with Strive brings Messi, Modric and Ronaldo to TV2 Sport and TV2 Play

New collaboration between Danish TV 2 and Strive means TV 2 SPORT and TV 2 PLAY will broadcast a major Spanish or Italian league match per week, while TV 2 PLAY customers will soon be offered more matches between Europe's top teams at a reduced price.

Spanish La Liga and Italian Serie A are two of Europe’s strongest leagues. For the last five years, nine out of ten teams in the Champions League finals have been from Spain or Italy and during the same period the winner has been either Real Madrid or FC Barcelona.

Now, TV 2 SPORT and TV 2 PLAY viewers get access to games from the two strong Spanish and Italian leagues. TV 2 has entered into an agreement with Strive, the channel, showing live coverage of both leagues, meaning TV 2 SPORT and TV 2 PLAY will be showing a top football match from one of the leagues each week.

In addition, the deal lets TV 2 viewers follow the two leagues closely on TV 2's platforms - especially online on and through TV 2's daily sports news broadcasts on TV. The agreement runs from 2.-3. February 2019 until summer 2021.

In a few months, TV 2 PLAY customers may subscribe to Strive’s streaming service Strive Sport at a discounted price and obtain access to 20 matches per round of La Liga and Serie A.

- We are looking forward to offering our streaming service Strive via TV2 and TV2 Play, the strongest local TV house and streaming service in Denmark. We cannot think of any better partner to co-operate with in order to make the best football clubs and players of the world more visible and accessible for the Danish football audience, so they can more easily enjoy the unique football quality La Liga and Serie A offers every week, says Kristian Hysén, Managing Director of IMG Nordic.

TV 2 Sports Director Frederik Lauesen says:

- This is a unique deal for us. After four successful years with TV 2 SPORT, we are ready for the next big step with football from the absolute international top tier. TV 2 SPORT and TV 2 PLAY customers may now follow the world's best club teams and the world's best players. Messi, Ronaldo and Modric are well-known by all Danish football fans, and I am proud for top names and teams like Barcelona, Real Madrid and Juventus to be followed on TV 2 SPORT. It's huge for us.

Strengthening Denmark's largest sports channel
The new deal with Strive is met with equal enthusiasm by TV 2 PLAY and pay tv director Stig Møller Christensen of TV 2:

- TV 2 SPORT is Denmark's largest sports channel, and therefore holds significant importance for Danish TV operators and their subscribers. We look very much forward to strengthening TV 2 SPORT in the market with world-class football every week, says Stig Møller Christensen.

The collaboration with Strive also opens the opportunity for TV 2 to offer TV 2 PLAY customers with ‘Hele Pakken’ (full package subscriptions) access to Strive’s Strive Sport streaming service with full access to La Liga and the A Series at a discounted price. This will be introduced later.

- We welcome the opportunities in this new commercial collaboration with Strive. We are convinced that it entails concrete and meaningful benefits for PLAY's subscribers and it will of course create value for both TV 2 PLAY and Strive as partner, says Stig Møller Christensen.


For further information, please contact:

Frederik Lauesen Sports Director, TV 2 - / mobile +45 20 24 38 24

Stig Møller Christensen, Sales Director, TV 2 Pay TV - / mobile +45 30 10 00 16

Kristian Hysén, Managing Director, IMG Nordic – / mobile +46 70 866 16 14


  • Evenemang

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.


Nicklas Brunzell

Presskontakt +46708864200