Åhléns chooses inRiver PIM for a better customer experience

Åhléns, the Swedish retailer with 76 department stores in Sweden and 29 stores in Norway, chooses inRiver PIM for creating and managing all product information in one place. Ameliorating and adorning the everyday life of customers, Åhléns will now implement inRiver PIM to facilitate the handling of product information internally, collecting and managing all information and digital assets in one place for all channels.

"Implementing PIM will help us give our customers a more consistent and better experience wherever & whenever they want to connect with us. Our initial step with PIM will be to feed our website and image bank with product information. Step 2 will be to integrate further touch points, e.g. e-mail, catalog, receipts etc. to our PIM" says Helena Flodström, Digital Manager, Åhléns.

Åhléns was founded in 1899 in Insjön, Sweden. Åhléns today is a part of the Axstores retail group and has 3 300 employees meeting 80 million customers in 2014.

To see more on Åhléns, go to www.ahlens.se

About inRiver
inRiver is the market leader for simplifying Product Information Management (PIM) -
by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 180+ customers with about 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. Read more onwww.inriver.com