M and M Direct keeps fast-paced customer information flowing with inRiver PIM

M and M Direct, the European retailer of off-price branded fashion, sports and outdoor clothing apparel and accessories at discounted prices, has selected inRiver PIM (Product Information Management) for managing their fast-paced and ever-changing product range and product information to their customers.

Having a multi-lingual online presence that covers several channels, more than 1 million active customers and over 21 million site visits per year, M and M Direct looked for a more efficient handling of their product range. A part-manual, part automated solution via an ERP didn’t provide the required flexibility so M and M Direct decided to implement a PIM solution and through that optimize the product and online experience. Communicating with their customers through their online presence and other marketing channels, M and M Direct is now set for faster handling of new stock, quicker release of product information, and faster time-to-market.

“We were looking for a PIM solution to give us the speed and efficiency we need for our business. We populate our websites with rich product data and need to do this across all our websites in all a multitude of languages. The inRiver PIM solution had the right functionality, flexibility and usability combined with the right performance. Also, inRiver PIM being a .NET solution complemented our existing system architecture. The new setup will achieve the speed we are looking for, the efficiency we must have, and the flexible support we need to best support our international rollout”, says Graham Benson, IT Director, MandMDirect.com.

“We are very pleased that a fast-paced fashion retailer like M and M Direct chose our PIM platform as their tool for optimizing their product information and creating a rich and informative customer shopping experience. Time-to-market is by now crucial for any business, and MandM Direct with their fast-paced change of stock certainly knows the importance of efficient handling of product data for keeping up with the market requirements. We are proud to be delivering them a solution that will help the company grow, add more channels, more countries and continue their international expansion” says Niclas Mollin, CEO at inRiver.

M and M Direct will be implementing inRiver PIM during spring 2014 and go live in June 2014 with the PIM-enhanced product information and marketing.

About M and M Direct: M and M Direct is a European retailer committed to delivering the biggest brands at the lowest prices. Having been in the off-price market for 26 years, M and M Direct has developed into a well-known international retailer that stands for quality and excellent customer service. Read more on www.mandmdirect.com