New inRiver 5.4 release makes campaign planning easier than ever before

inRiver, a leader in Product Information Management (PIM), today announced the general availability of inRiver 5.4, an update to its 5.0 major release introduced in September 2012. inRiver 5.4 delivers new PIM features for enterprises looking to speed up their time-to-market for products published in digital sales channels. It introduces a new module for facilitating campaign planning, monitoring of completeness levels and channel updates. It also provides enhancements of the connectivity between EPiServer, Magento and Infor systems.

”The new inRiver 5.4 release is very feature-rich and delivers many useful solutions that our customers have been asking for” says Jimmy Ekbäck, Chief Technology Officer at inRiver. ”In this release we continue to focus on the end user, adding features that will empower marketing people in their day-to-day PIM related work.”

New inRiver 5.4 features include:

Plan and Release: We have a brand new Campaign Planner that gives full overview and control of the product enrichment process for all campaigns. We have also added Completeness Levels to give the user insight into the overall progress of the enrichment work, and provide Channel Monitoring to better understand the information flow in channels.

Enrich and Personalize: inRiver now supports the creation of dynamic work areas for better flexibility when searching and grouping products. We have also added lightboard enhancements for better overview of pictures and where they are used.

Connectivity: Enhancements have been made to some of our most commonly used adapters, including EPiServer and Magento. We have also made integrations with Infor to be included in the Infor Rythm and Commerce solution.

Learn more about the inRiver 5.4 release

About inRiver

inRiver is the market leader for simplifying Product Information Management (PIM) - 
by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 150+ customers around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.
inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm. Read more on inriver.com