So long ISA, here is Invest Sweden

The official Swedish government agency for foreign direct investment was founded fifteen years ago, and has until now been communicated under the brand Invest in Sweden Agency, ISA. This week the agency will be rebranded as Invest Sweden. The re-branding is celebrated with a ceremony and party in Stockholm on Thursday the 6th of May.

"We need to reorient and strenghten our brand to better reflect how we work to match international investments with business opportunities in Sweden. Operating as Invest Sweden will give us even better possibilities in our work to attract more international investments into Sweden, which in turn creates growth and new jobs", says Loth Hammar, Vice President of Communication and Public Affairs at Invest Sweden.

The new brand platform for Invest Sweden has been developed in close collaboration between the staff of Invest Sweden, the design bureau Jensen Pamp McCann and Mats Dafnäs, one of the most acclaimed and reknowned brand strategist of Sweden.

"We have worked close in a way that I would state is unique in a re-branding project such as this, to find the right platform and tonality for the brand Invest Sweden. The most important aspect of the rebranding process has been how we have jointly focused on the objective, building a brand that would make international investors really see and feel what Sweden has to offer. I am proud of the result, and look forward to what it may bring", says brand strategist Mats Dafnäs.

Nils Jensen, Creative Director at Jensen Pamp McCann is the creator of the new visual identity of Invest Sweden. On the project team was also project managers Emma Hedin & Linnea Aarflot, designers Mats Lekberg & Martin Ask and production leader Karin Mårtensson.

Invest Sweden is launched in Sweden at a reception in the Invest Sweden offices at World Trade Center, Klarabergsviadukten 70, Stockholm, between 16-18. Media is welcome, and there will be a press meeting at 16.30. For members of the press who wish to participate, please pre-register by mail to cecilia.hanzon@investsweden.se or by phone at +46 (0)8-402 78 00

The global launch of Invest Sweden will take place at the World Exhibition in Shanghai on the official Sweden Day, on May the 23rd.

For further information, please contact:

Loth Hammar, Vice President Communications, Invest Sweden, +46 (0)8 402 78 16 or +46 (0)70-731 93 30

Mats Dafnäs, brand strategist, Upsign, +46-(0)70-530 91 50

Nils Jensen, creative director Jensen Pamp McCann, +46-(0)8- 506 501 16

Invest Sweden is responsible to the Ministry for Foreign Affairs, and works to attract and facilitate foreign direct investment in Sweden. Headquartered in Stockholm, Invest Sweden has offices in China, Japan, India and North America. In addition, the agency works closely with national and international networks as well as Swedish embassies and consulates around the world. Visit us at www.investsweden.se