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IsaDora starts long-term collaboration with beauty influencer Margareta Grääs
In March 2025, Swedish beauty brand IsaDora began a long-term collaboration with influencer Margareta Grääs. The partnership includes product campaigns, social media content, and events – with a larger event planned for April 29 at Lyko’s Flagship Store in Stockholm.
Margareta Grääs is a well-known voice in the beauty space, appreciated for her honest, relatable, and knowledgeable way of speaking to her audience. Her values align closely with IsaDora’s focus on being honest, empowering, and no compromise.
– IsaDora is a brand that I have used for an incredibly long time. IsaDora is really a favorite brand with lots of products I like a lot. It is extra fun to work with a Swedish makeup brand that has both high quality but also a relatability that I and my followers like, says Margareta Grääs.
– Margareta is a great match for IsaDora. She shares our values and shows how beauty can be about feeling confident, being yourself, and not having to compromise on quality, says Emilia Hallström, Global Advocacy & Influencer Manager at IsaDora.
As part of the collaboration, Margareta will share her favourite IsaDora products on her own channels and with IsaDora. One of the first activities is the launch of The Build Up Grow Mascara, which will be celebrated with an in-store event in collaboration with Lyko on 29 April. The event will welcome both consumers and influencers for a day of beauty, conversation and inspiration.
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IsaDora är Sveriges främsta make up-varumärke och sedan 1983 har erbjudit högkvalitativ makeup till många. Vi vill ge alla möjlighet att sätta egen skönhetsstandard genom att erbjuda säkra, prisvärda, och lättanvända premiumprodukter, utan kompromisser. Med IsaDora behöver du inte kompromissa med att vara dig själv. Det är vad ärlig skönhet betyder för oss.
